Social Media Marketing Trends
The world of social media marketing is a fast-paced one. Trends come and go, and if you want to stay on top of your target audience, you need to apply strategies that are up-to-date. Here are a few of those social media marketing trends that we are seeing on youtube, tik tok, Twitter, Facebook, and Instagram social media channels that are really making a significant impact.
Social Media Marketing Trends
There is still plenty of time for you to implement these social media trends for 2022. Not only will these social media marketing trends improve your social media presence, but they will also improve your brand impact!
Influencer marketing is not a new thing anymore. Due to the vast majority of marketers wanting to tap into the influencer market, there are far more challenges for agencies and brands. The popularity of influencer marketing has made it hard to know who to trust.
The Rise of Micro-Influencers
In the past brands would only target influencers with a large following. However, an emerging trend has brands focusing on marketing their products or services with micro-influencers. Although micro-influencers do not have as many followers as traditional celebrity influencers, using a micro-influencer to showcase what your brand has to offer has shown to be an effective strategy.
Consumers want authenticity from influencers, brands who seek to work with real influencers or industry experts will find a higher engagement rate with social media users. Viewers will become bored of seeing brands use any influencer with over 10,000 Instagram followers to promote teeth whitening or protein shakes. The future of influencer marketing includes brands turning to real experts. Too many brands want to work with celebrity social influencers and their opinions are no longer being trusted!
Video Content is King
There’s never been a more effective time to utilize video as one of your premier marketing tools. Businesses and brands that utilize video forms of content are thriving in today’s social media landscape.
With over 1.5 billion users logged in to YouTube every month, social networking sites have launched all sorts of new features that encourage the use and creation of video content. For example, there are Live Videos, 360-videos, instant stories, etc.
Apart from being an enjoyable aspect of consuming social media content, short-form video content is also rich in value. Ad recall is achievable within your video’s first 10 seconds. Video pros suggest creating animated videos as these are more popular than videos in which someone just explains the product or service.
Creating Short Form Video Content
In order to create the most effective video content for your brand, monitor trends that are growing and ask yourself where your brand could align itself along with the trend in order to be relatable to the consumer. These types of short-form videos are easy to share across all social media platforms and also reach a larger community of consumers within your brand’s target market.
To learn more, check out our recent post, What Is Short-Form Video Marketing?
Chatbots are no longer the robotic, clunky machines they once were. In fact, chatbots are now able to provide an instant connection with customers from all over the world – solving customer service issues and even ordering pizza. In recent years, we have seen a rapid increase in the number of businesses using chatbots to improve their online presence.
Chatbots give brands the chance to interact with their customers and answer questions quickly in a way that feels personal, unlike FAQ sections. As bots become smarter and more human-like businesses will be able to customize their brand voice and send personalized messages directly to users. Facebook reported that they now see 100,000 monthly active bots on Facebook Messenger, offering a whole new platform for marketers to connect with audiences.
Smartphone users are over 2.53 billion as of 2018. According to Facebook data, the number of monthly active users on their mobile platform is nearing 2 billion. It’s safe to say that mobile traffic now surpasses desktop, which is why it’s important to tap into the consciousness of these digital natives by prioritizing mobile.
Analyze and test how you can better take advantage of the call-to-action button on social network mobile apps. These types of features are able to generate better conversions than their web platform counterpart. As a result of optimizing such tools, your marketing strategies should be tailor-fit to attract mobile users in your target audience.
Paid content such as sponsored ads is a worthy investment if you want your business to have a wider reach on social media. It’s a good way to be better noticed on social media, especially since there are a million other businesses that create a lot of noise on the same platform. However, it is important to factor in personalization in your paid content marketing campaigns.
People are generally resistant to random ads on social media. Because of this, ad platforms have responded with new algorithms that match ads to the users who are more likely to appreciate seeing the ads on their feed. This goes for Google, Facebook, Twitter, Tik Tok, Instagram, and all other ad platforms.
With this in mind, your task is to personalize your content in such a way that your audience immediately sees it as relevant. Social media platforms are already doing you a favor with these new algorithms that bring your target market closer to you. Now, make it your goal to focus on crafting your content to capture their attention and create conversions as a result.
Bonus Tip: You can also apply the use of advertising platform analytics data to truly understand your campaign success and find out how you can better apply what you know to reach your target users.
Variety Wins in Social Media Marketing
With all these new trends coming out, it is safe to say that a general rule to follow when drafting a solid social media marketing strategy is to have a focus on variety. Nowadays, it is never enough to focus all of your efforts on just one strategy.
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