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Social Media Marketing Trends

Posted by: Omaha SEO Company , September 21, 2018
Posted in Social Media, Social Sites | | 691 Views

Social Media Marketing Trends

The world of social media marketing is a fast-paced one. Trends come and go, and if you want to stay on top of your target audience, you need to apply strategies that are up-to-date. Here are a few of those social media marketing trends that we are seeing on youtube, tik tok, Twitter, Facebook, and Instagram social media channels that are really making a significant impact.

Social Media Marketing Trends

There is still plenty of time for you to implement these social media trends for 2022. Not only will these social media marketing trends improve your social media presence, but they will also improve your brand impact!

Influencer Marketing

Influencer marketing is not a new thing anymore. Due to the vast majority of marketers wanting to tap into the influencer market, there are far more challenges for agencies and brands. The popularity of influencer marketing has made it hard to know who to trust.

The Rise of Micro-Influencers

In the past brands would only target influencers with a large following. However, an emerging trend has brands focusing on marketing their products or services with micro-influencers. Although micro-influencers do not have as many followers as traditional celebrity influencers, using a micro-influencer to showcase what your brand has to offer has shown to be an effective strategy.

Consumers want authenticity from influencers, brands who seek to work with real influencers or industry experts will find a higher engagement rate with social media users. Viewers will become bored of seeing brands use any influencer with over 10,000 Instagram followers to promote teeth whitening or protein shakes. The future of influencer marketing includes brands turning to real experts. Too many brands want to work with celebrity social influencers and their opinions are no longer being trusted!

Video Content is King

There’s never been a more effective time to utilize video as one of your premier marketing tools. Businesses and brands that utilize video forms of content are thriving in today’s social media landscape.

With over 1.5 billion users logged in to YouTube every month, social networking sites have launched all sorts of new features that encourage the use and creation of video content. For example, there are Live Videos, 360-videos, instant stories, etc.

Apart from being an enjoyable aspect of consuming social media content, short-form video content is also rich in value. Ad recall is achievable within your video’s first 10 seconds. Video pros suggest creating animated videos as these are more popular than videos in which someone just explains the product or service.

Creating Short Form Video Content

In order to create the most effective video content for your brand, monitor trends that are growing and ask yourself where your brand could align itself along with the trend in order to be relatable to the consumer. These types of short-form videos are easy to share across all social media platforms and also reach a larger community of consumers within your brand’s target market.

To learn more, check out our recent post, What Is Short-Form Video Marketing?

Chatbots

Chatbots are no longer the robotic, clunky machines they once were. In fact, chatbots are now able to provide an instant connection with customers from all over the world – solving customer service issues and even ordering pizza. In recent years, we have seen a rapid increase in the number of businesses using chatbots to improve their online presence.

Chatbots give brands the chance to interact with their customers and answer questions quickly in a way that feels personal, unlike FAQ sections. As bots become smarter and more human-like businesses will be able to customize their brand voice and send personalized messages directly to users. Facebook reported that they now see 100,000 monthly active bots on Facebook Messenger, offering a whole new platform for marketers to connect with audiences.

Mobile Solutions

Smartphone users are over 2.53 billion as of 2018. According to Facebook data, the number of monthly active users on their mobile platform is nearing 2 billion. It’s safe to say that mobile traffic now surpasses desktop, which is why it’s important to tap into the consciousness of these digital natives by prioritizing mobile.

Analyze and test how you can better take advantage of the call-to-action button on social network mobile apps. These types of features are able to generate better conversions than their web platform counterpart. As a result of optimizing such tools, your marketing strategies should be tailor-fit to attract mobile users in your target audience.

Paid Content

Paid content such as sponsored ads is a worthy investment if you want your business to have a wider reach on social media. It’s a good way to be better noticed on social media, especially since there are a million other businesses that create a lot of noise on the same platform. However, it is important to factor in personalization in your paid content marketing campaigns.

People are generally resistant to random ads on social media. Because of this, ad platforms have responded with new algorithms that match ads to the users who are more likely to appreciate seeing the ads on their feed. This goes for Google, Facebook, Twitter, Tik Tok, Instagram, and all other ad platforms.

With this in mind, your task is to personalize your content in such a way that your audience immediately sees it as relevant. Social media platforms are already doing you a favor with these new algorithms that bring your target market closer to you. Now, make it your goal to focus on crafting your content to capture their attention and create conversions as a result.

Bonus Tip: You can also apply the use of advertising platform analytics data to truly understand your campaign success and find out how you can better apply what you know to reach your target users.

Variety Wins in Social Media Marketing

With all these new trends coming out, it is safe to say that a general rule to follow when drafting a solid social media marketing strategy is to have a focus on variety. Nowadays, it is never enough to focus all of your efforts on just one strategy.

Omaha SEO Company

We are premier internet marketing company providing Omaha SEO services as well as a wealth of additional services to clients both locally and across the US. Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
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Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
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Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
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Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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