Social Media Marketing Trends
The world of social media marketing is a fast-paced one. Trends come and go, and if you want to stay on top of your game you need to apply strategies that are up-to-the-minute. Here are a few of those social media marketing trends that really make a significant impact.
Social Media Marketing Trends
We still have one quarter to go this year, and that’s still plenty of time for you to implement these social media marketing trends to create better brand impact!
Influencer marketing is not a new thing anymore. Due to the vast majority of marketers wanting to tap into the influencer market, there are far more challenges faced by agencies and brands. The popularity of influencer marketing has made it hard to know who to trust.
Consumers want authenticity from influencers, brands who seek to work with real influencers or industry experts will find a higher engagement rate. Viewers will become bored of seeing brands use any influencer with over 10,000 Instagram followers to promote teeth whitening or protein shakes. The future of influencer marketing will see brands turning to real experts. This is due to too many brands wanting to work with social influencers and their opinions no longer being trusted.
Video content is king
There’s never been a more effective time to utilize video as one of your premiere marketing tools – especially since businesses and brands that utilized it are up 63% from the previous year. And with over 1.5 billion users logged in to YouTube every month, social networking sites have launched all sorts of new features that will encourage the use and creation of video content. You have Live Videos, 360-videos, instant stories, etc. Apart from being an enjoyable aspect of consuming social media content, these videos are also high on value. Ad recall is achievable within your video’s first 10 seconds. Video pros suggest creating animated videos as these are more popular than mere explainer videos.
Chatbots are no longer the robotic, clunky machines they once were. They are bots that are able to provide an instant connection with customers from all over the world – solving customer issues and even ordering pizza. This year we have seen many brands are testing chatbots with varying degrees of success.
According to Gartner, 20% of business content could be machine-generated by 2018. If machines can be taught to create stories that are genuine and relatable, the advertising and marketing potential is certainly worth investigating.
Chatbots give brands the chance to interact quickly with their audience in a way that feels personal. As bots become smarter and more human-like you can customize your brand voice and send personalized messages directly to users. Facebook reported that they now see 100,000 monthly active bots on Facebook Messenger, offering a whole new platform for marketers to connect with audiences.
Smartphone users now number 2.53 billion as of 2018. According to Facebook data, their number of monthly active users on the mobile platform is nearing 2 billion. It’s safe to say that mobile traffic now surpasses desktop, which is why it’s important to tap into the consciousness of these digital natives through prioritizing mobile. In particular, you can study how you can better take advantage of the call-to-action button on social network mobile apps. These are more able to generate better conversions than their web platform counterpart. Thus, your marketing strategies should be tailor-fit to attract all of these mobile users.
Paid content such as sponsored ads is a worthy investment if you want your business to have a wider reach on social media. It’s a good way to be better noticed on social media, especially since there are a million other businesses that create a lot of noise on the same platform. However, it is important to factor in personalization to your paid content. People are generally resistant to random ads on social media, and platforms have responded with new algorithms that match ads to the users who are more likely to appreciate seeing it on their feed.
This goes for Facebook, Twitter, and Instagram. With this in place, your task is to personalize your content in such a way that your audience immediately sees its relevance in their lives. Social media platforms are already doing you a favor with these new algorithms that bring your target market closer to you, so you’d best focus on crafting your content to capture their attention and create conversions as a result. As a tip, you can also apply the use of analytics to truly understand your data and therefore find out how you can better apply what you know to reach your target users.
Variety Wins in Social Media Marketing
With all these new trends coming out, it is safe to say that a general rule to follow when drafting a solid social media marketing strategy is to have a focus on variety. Nowadays, it is never enough to focus all of your efforts on just one strategy.
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