SEO and Consumer Trends

Posted by: Omaha SEO Company , March 14, 2022

Posted in SEO | | 330 Views

Search Engine Optimization (SEO) is an important task in the marketing strategy for all brands. Not only does SEO increase traffic to a website or business page, but it also does this organically. Boosting organic traffic makes SEO a great and cost-effective way for marketers to reach a wider audience. While SEO is a useful tool for marketers, they should also keep their SEO up to date with consumer trends in their market.

SEO and Consumer Trends

SEO on Mobile Devices

Consumers spend more time on their mobile devices when looking for products or services. Therefore, marketers should focus their SEO efforts on mobile-friendly information to increase high-quality traffic toward their website or business page. The focus on mobile SEO is continuously growing and businesses should not overlook it.

Consumers Use Voice Search

AI is developing at a rapid rate and is changing the way consumers search for offerings online. One new method consumers are using to find products and services is voice search on mobile devices and smart home products such as Amazon Alexa. Optimizing pages for voice search will keep businesses in line with the changes in technology and the efficiency consumers enjoy.

Intent Content

Another key SEO factor to remain relevant to consumer trends is creating content with good intent. First, the information you provide should be of value to the consumer looking to find out more about a specific offering. Information should be beneficial as well as relevant. Second, content should drive the consumer to want to make a purchase from a business or brand.

Buyer Focused Content

Many brands tend to focus on a strategy that is “me-me-me”. This is a method that has been proven to be ineffective. Instead, brands should focus on a problem and how they are able to fix it. Marketers should be promoting to buyers, or consumers, how they are able to fulfill a need or want in a market instead of just focusing on how great they are. Consumers want to know if a business can resolve an issue for them. In other words, consumers want to know a business can meet their needs and wants.

Videos and SEO

Videos are becoming more and more popular each day with different platforms that make use of short-form and long-form video content. Businesses can link YouTube videos about a particular topic or page on their website to improve SEO. Having a YouTube video on your website can help you achieve higher search rankings on search engines. Videos on your website can also lead to consumers spending more time on your website.

Context

While the original focus of SEO was on using keywords, it has evolved. Today, the context of the content on your website has become a very important factor. Consumers are quick to move on if their attention is not captured. This is why the context of the content should be created and developed accordingly. Opt for effective visuals and graphics that can attract the consumer’s eye. Being able to hold a consumer’s attention increases the chances that the consumer will purchase the product or service.

Keep Up

There will always be new and innovative ways in which marketers can enhance their SEO in line with consumer trends. Following other top digital marketing experts in the industry is a good way of keeping up with any new trends and ideas. SEO is a vital part of any marketer’s strategy for the online space, and this will never change. Learning about what search engines look for and analyzing the top-ranking results is another good way to stay on top of trends. Search engine technology is always changing and adapting to work best for the consumer. Marketers have the important task of making sure they stay ahead of the competition.

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13:58 16 Dec 19

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13:54 09 Dec 19

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17:40 22 Nov 19

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22:10 26 Sep 19

Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!

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16:07 28 Aug 19

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20:00 27 Aug 19

I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.

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19:39 05 Feb 19

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Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.

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