SEO and Consumer Trends
Search Engine Optimization (SEO) is an important task in the marketing strategy for all brands. Not only does SEO increase traffic to a website or business page, but it also does this organically. Boosting organic traffic makes SEO a great and cost-effective way for marketers to reach a wider audience. While SEO is a useful tool for marketers, they should also keep their SEO up to date with consumer trends in their market.
SEO and Consumer Trends
SEO on Mobile Devices
Consumers spend more time on their mobile devices when looking for products or services. Therefore, marketers should focus their SEO efforts on mobile-friendly information to increase high-quality traffic toward their website or business page. The focus on mobile SEO is continuously growing and businesses should not overlook it.
Consumers Use Voice Search
AI is developing at a rapid rate and is changing the way consumers search for offerings online. One new method consumers are using to find products and services is voice search on mobile devices and smart home products such as Amazon Alexa. Optimizing pages for voice search will keep businesses in line with the changes in technology and the efficiency consumers enjoy.
Another key SEO factor to remain relevant to consumer trends is creating content with good intent. First, the information you provide should be of value to the consumer looking to find out more about a specific offering. Information should be beneficial as well as relevant. Second, content should drive the consumer to want to make a purchase from a business or brand.
Buyer Focused Content
Many brands tend to focus on a strategy that is “me-me-me”. This is a method that has been proven to be ineffective. Instead, brands should focus on a problem and how they are able to fix it. Marketers should be promoting to buyers, or consumers, how they are able to fulfill a need or want in a market instead of just focusing on how great they are. Consumers want to know if a business can resolve an issue for them. In other words, consumers want to know a business can meet their needs and wants.
Videos and SEO
Videos are becoming more and more popular each day with different platforms that make use of short-form and long-form video content. Businesses can link YouTube videos about a particular topic or page on their website to improve SEO. Having a YouTube video on your website can help you achieve higher search rankings on search engines. Videos on your website can also lead to consumers spending more time on your website.
While the original focus of SEO was on using keywords, it has evolved. Today, the context of the content on your website has become a very important factor. Consumers are quick to move on if their attention is not captured. This is why the context of the content should be created and developed accordingly. Opt for effective visuals and graphics that can attract the consumer’s eye. Being able to hold a consumer’s attention increases the chances that the consumer will purchase the product or service.
There will always be new and innovative ways in which marketers can enhance their SEO in line with consumer trends. Following other top digital marketing experts in the industry is a good way of keeping up with any new trends and ideas. SEO is a vital part of any marketer’s strategy for the online space, and this will never change. Learning about what search engines look for and analyzing the top-ranking results is another good way to stay on top of trends. Search engine technology is always changing and adapting to work best for the consumer. Marketers have the important task of making sure they stay ahead of the competition.
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