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SEO and Consumer Trends

Posted by: Omaha SEO Company , March 14, 2022
Posted in SEO | | 413 Views

SEO and Consumer Trends

Search Engine Optimization (SEO) is an important task in the marketing strategy for all brands. Not only does SEO increase traffic to a website or business page, but it also does this organically. Boosting organic traffic makes SEO a great and cost-effective way for marketers to reach a wider audience. While SEO is a useful tool for marketers, they should also keep their SEO up to date with consumer trends in their market.

SEO and Consumer Trends

SEO on Mobile Devices

Consumers spend more time on their mobile devices when looking for products or services. Therefore, marketers should focus their SEO efforts on mobile-friendly information to increase high-quality traffic toward their website or business page. The focus on mobile SEO is continuously growing and businesses should not overlook it.

Consumers Use Voice Search

AI is developing at a rapid rate and is changing the way consumers search for offerings online. One new method consumers are using to find products and services is voice search on mobile devices and smart home products such as Amazon Alexa. Optimizing pages for voice search will keep businesses in line with the changes in technology and the efficiency consumers enjoy.

Intent Content

Another key SEO factor to remain relevant to consumer trends is creating content with good intent. First, the information you provide should be of value to the consumer looking to find out more about a specific offering. Information should be beneficial as well as relevant. Second, content should drive the consumer to want to make a purchase from a business or brand.

Buyer Focused Content

Many brands tend to focus on a strategy that is “me-me-me”. This is a method that has been proven to be ineffective. Instead, brands should focus on a problem and how they are able to fix it. Marketers should be promoting to buyers, or consumers, how they are able to fulfill a need or want in a market instead of just focusing on how great they are. Consumers want to know if a business can resolve an issue for them. In other words, consumers want to know a business can meet their needs and wants.

Videos and SEO

Videos are becoming more and more popular each day with different platforms that make use of short-form and long-form video content. Businesses can link YouTube videos about a particular topic or page on their website to improve SEO. Having a YouTube video on your website can help you achieve higher search rankings on search engines. Videos on your website can also lead to consumers spending more time on your website.

Context

While the original focus of SEO was on using keywords, it has evolved. Today, the context of the content on your website has become a very important factor. Consumers are quick to move on if their attention is not captured. This is why the context of the content should be created and developed accordingly. Opt for effective visuals and graphics that can attract the consumer’s eye. Being able to hold a consumer’s attention increases the chances that the consumer will purchase the product or service.

Keep Up

There will always be new and innovative ways in which marketers can enhance their SEO in line with consumer trends. Following other top digital marketing experts in the industry is a good way of keeping up with any new trends and ideas. SEO is a vital part of any marketer’s strategy for the online space, and this will never change. Learning about what search engines look for and analyzing the top-ranking results is another good way to stay on top of trends. Search engine technology is always changing and adapting to work best for the consumer. Marketers have the important task of making sure they stay ahead of the competition.

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Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is the top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
5.0
Based on 41 reviews
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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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