Omaha SEO Services Impact Bounce Rate
Internet marketers, business owners, and anyone else who advertises their business online knows that effective search engine optimization (SEO) is crucial for their success. Omaha SEO services plays an integral role in a website’s ranking: where it will land on the search engine results pages (SERPs); in other words, SEO can determine how visible your website will be when search engine users search for the products and services that you offer.
But how does Omaha SEO Services impact bounce rate in Google analytics, and how does it affect your website ranking?
Omaha SEO Services Impact of Bounce Rate (What You Need to Know)
Google and other search engines use several metrics to determine where a website should be placed in their SERPs, and one of those metrics is bounce rate.
What does “Bounce Rate” Mean?
Bounce rate describes the number of search engine users who have searched for your website, found it, clicked on it, and then clicked off of it. In other words, once a visitor landed on your site, they didn’t navigate through it, but instead, they “bounced” off of it; hence the term “bounce rate”.
Why Omaha SEO Services bounce rate matters for higher ranking?
Search engines like Google, Yahoo, and Bing, want to deliver the highest quality, most valuable information to their users. To determine which website offer the most value for the terms and phrases their users are searching, Google, et al, use a variety of metrics or measurements to assess the value of a website. Bounce rate is one of those metrics.
To search engines, the higher a site’s bounce rate is, the less valuable it offers. Why? – Because if users click off a site without interacting with it, it stands to reason that those who viewed it saw little value in the site; in other words, the website didn’t meet their needs.
If your bounce rate is high, your ranking in the SERPs is going to be affected; and not in a good way. That’s why bounce rate matters.
How to Reduce Your Bounce Rate using our Omaha SEO Services?
There are several things that you can do. Examples include:
- Improve the load time of your site; if it takes forever for your pages to load, there’s no doubt visitors are going to bounce. Would you want to hang around and waste precious time waiting for a page to load?
- Make your content more readable. Content should be easy to read, relatable, engaging, and improve the format. This will help with user experience.
- Take advantage of responsive web design, that way your pages will automatically adjust to the devices they’re being viewed, which will make it easier to read, navigate, and interact with.
- Nix the pop-ups. Nobody likes to be bombarded with a bunch of pop-ups when they’re trying to look for information; it’s just annoying and a surefire way to make your bounce rate higher.
- Improve navigation; the easier visitors can find what they’re looking for, the more inclined they will be to stick around for a while.
- And Optimize your business website. Run an SEO audit and make sure all the images and bad links are taken care of. Then ask Google’s algorithm to reindex your site.
- Make sure you website is mobile friendly this is vital in your search engine ranking.
By making these minor changes, you can dramatically enhance the overall experience users have with your site. The better the experience users have with your site, the longer they’ll stay on and interact with your site; hence your bounce rate will decrease and your page ranking will increase.
Bounce rate and conversion
If you look at bounce rate from a conversion perspective, then bounce rate can be used as a metric to measure success. You could check the bounce rate of your most popular pages. Which pages have a low and which pages have a high bounce rate? Compare the two, then learn from the pages with low bounce rates.
Another way of looking at your bounce rate is from a traffic sources perspective. Which traffic sources lead to a high or a low bounce rate? Your newsletter for instance? Or a referral website that sends a lot of traffic? Can you figure out what causes this bounce rate? And if you’re running an AdWords campaign, you should keep an eye on the bounce rate of that traffic source as well.
Don’t Draw Conclusions
There are several things that influence bounce rate because they send a trigger to the Google Analytics server and Google Analytics falsely recognizes it as an engagement. Usually, an unnaturally low bounce rate is caused by an event that triggers the Google Analytics server. Think of pop-ups, auto-play of videos or an event you’ve implemented that fires after 1 second.
Of course, if you’ve created an event that tracks scrolling counts, then having a low bounce rate is a good thing. It shows that people actually scroll down the page and read your content.
Take devices into consideration. Mobile users are more likely to bounce across the board, so it should reasonably follow that any website with a large, growing percentage of mobile traffic will see a higher bounce rate. Tablets are not especially predictable—sometimes they bounce less than desktop, sometimes more.
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