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Omaha SEO Services Impact Bounce Rate

Posted by: Omaha SEO Company , June 19, 2019
Posted in Google Ranking, Google SEO, Organic SEO, SEO | | 508 Views

Omaha SEO Services Impact Bounce Rate

Internet marketers, business owners, and anyone else who advertises their business online knows that effective search engine optimization (SEO) is crucial for their success. Omaha SEO services plays an integral role in a website’s ranking: where it will land on the search engine results pages (SERPs); in other words, SEO can determine how visible your website will be when search engine users search for the products and services that you offer.

But how does Omaha SEO Services impact bounce rate in Google analytics, and how does it affect your website ranking?

Omaha SEO Services Impact of Bounce Rate (What You Need to Know)

Google and other search engines use several metrics to determine where a website should be placed in their SERPs, and one of those metrics is bounce rate.

What does “Bounce Rate” Mean?

Bounce rate describes the number of search engine users who have searched for your website, found it, clicked on it, and then clicked off of it. In other words, once a visitor landed on your site, they didn’t navigate through it, but instead, they “bounced” off of it; hence the term “bounce rate”.

Why Omaha SEO Services bounce rate matters for higher ranking?

Search engines like Google, Yahoo, and Bing, want to deliver the highest quality, most valuable information to their users. To determine which website offer the most value for the terms and phrases their users are searching, Google, et al, use a variety of metrics or measurements to assess the value of a website. Bounce rate is one of those metrics.

To search engines, the higher a site’s bounce rate is, the less valuable it offers. Why? – Because if users click off a site without interacting with it, it stands to reason that those who viewed it saw little value in the site; in other words, the website didn’t meet their needs.

If your bounce rate is high, your ranking in the SERPs is going to be affected; and not in a good way. That’s why bounce rate matters.

How to Reduce Your Bounce Rate using our Omaha SEO Services?

There are several things that you can do. Examples include:

  • Improve the load time of your site; if it takes forever for your pages to load, there’s no doubt visitors are going to bounce. Would you want to hang around and waste precious time waiting for a page to load?
  • Make your content more readable. Content should be easy to read, relatable, engaging, and improve the format. This will help with user experience.
  • Take advantage of responsive web design, that way your pages will automatically adjust to the devices they’re being viewed, which will make it easier to read, navigate, and interact with.
  • Nix the pop-ups. Nobody likes to be bombarded with a bunch of pop-ups when they’re trying to look for information; it’s just annoying and a surefire way to make your bounce rate higher.
  • Improve navigation; the easier visitors can find what they’re looking for, the more inclined they will be to stick around for a while.
  • And Optimize your business website. Run an SEO audit and make sure all the images and bad links are taken care of. Then ask Google’s algorithm to reindex your site.
  • Make sure you website is mobile friendly this is vital in your search engine ranking.

By making these minor changes, you can dramatically enhance the overall experience users have with your site. The better the experience users have with your site, the longer they’ll stay on and interact with your site; hence your bounce rate will decrease and your page ranking will increase.

Bounce rate and conversion

If you look at bounce rate from a conversion perspective, then bounce rate can be used as a metric to measure success. You could check the bounce rate of your most popular pages. Which pages have a low and which pages have a high bounce rate? Compare the two, then learn from the pages with low bounce rates.

Another way of looking at your bounce rate is from a traffic sources perspective. Which traffic sources lead to a high or a low bounce rate? Your newsletter for instance? Or a referral website that sends a lot of traffic? Can you figure out what causes this bounce rate? And if you’re running an AdWords campaign, you should keep an eye on the bounce rate of that traffic source as well.

Don’t Draw Conclusions

There are several things that influence bounce rate because they send a trigger to the Google Analytics server and Google Analytics falsely recognizes it as an engagement. Usually, an unnaturally low bounce rate is caused by an event that triggers the Google Analytics server. Think of pop-ups, auto-play of videos or an event you’ve implemented that fires after 1 second.

Of course, if you’ve created an event that tracks scrolling counts, then having a low bounce rate is a good thing. It shows that people actually scroll down the page and read your content.

Take devices into consideration. Mobile users are more likely to bounce across the board, so it should reasonably follow that any website with a large, growing percentage of mobile traffic will see a higher bounce rate. Tablets are not especially predictable—sometimes they bounce less than desktop, sometimes more.

Omaha SEO Company | SEO Services & Experts in Omaha, NE

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  • Omaha Search Engine Optimization SEO services
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Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
Omaha SEO Company
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Based on 41 reviews
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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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