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How To Improve Your Online Customer Experience

Posted by: Omaha SEO Company , December 21, 2020
Posted in Marketing, Social Media, Website Design | | 576 Views

online customer experience

With so many shoppers now completing the bulk of their purchases online, a positive online customer experience is even more important. According to recent market research studies, as much as 20 percent of annual revenues are lost solely due to poor online customer experiences. There are many reasons that consumers can be turned off by online shopping. Common problems range from poor site layout and slow load times to inaccurate listings and website glitches. At the end of the day, it all boils down to not having the right digital tools to serve and interact with customers correctly.

How To Improve Your Online Customer Experience

If you are looking for ways to boost your online presence and keep your customers happy, our suggestions may help.

Does Your Industry Affect Your Customers Online Experience?

On paper it would seem like customers can be expected to have the same experience despite the products being sold. However, every industry has its own niche and some digital tools that are effective for one may not be effective for the other. For example, a company that sells cosmetics is able to display imagery that represents its products, however, a company that sells perfume would need to use words. The digital customer experience not only depends on the efforts put forth by the company, but also the products or services being explored online. Hopefully, our tips will help you to improve your online customer experience regardless of which industry you work in.

Make A Personal Connection With Your Customers

Online stores and big box stores may sell some products, but the experiences are much different. Where retails stores can get away with not being highly personalized, they make up for it in the superior in-person customer service provided. When people are shopping online, there is no way to dazzle them with the typical bells and whistles found in the store. Instead, make each user’s visit to your site more personal by allowing your site to adapt to their search style. You can personalize the shopping experience for users who log in. Another option is using cookies to gather the information that allows for adaptation on the fly.

Research has shown that ROI tends to increase once an online shop has been personalized. You can offer a custom greeting page for your customers or even casual visitors. Offering location-based products and delivery options paired with recently view items is also a great way to engage with your site visitors. Wish lists or virtual shopping lists are another great way to help your customers feel valued and remind them of items or services they want to keep an eye on.

Speed Up Your Website

No matter what product or service you are selling, it is important to have a fast loading website. The average consumer will only wait between one and three seconds for a page to load before moving to a different page or even a different site altogether. With so many consumers accessing their online media from tablets and phones, it is also important that your website be built to be mobile-friendly. Even Google smiles kindly on websites that are responsive by offering their links to web searchers before links of websites that still function on traditional styles. Responsive websites will also allow each page to load more quickly which will keep your customers on your site longer, at least until they are ready to make a purchase.

Boost Your Cross Sales and Upsells

Customers generally visit a small business website looking for a specific product. Depending on their budget or their available timeframe, they may independently browse for add-ons. One way to encourage browsing and boost your sales is by suggesting compatible products that match or pair well with the item they are viewing. You can offer additional goods on the product page, or you can wait until they add something to their cart. Make sure that what you are offering is actually relevant to their pending purchase, or you risk triggering ire.

Following a successful purchase, sending out a thank you email is another way to personalize their experience. In addition to saying thank you, the email can offer discounts on specific items during their next purchase that they viewed during their visit. Just keep the extra advertisements to a minimum, or you risk overloading your customers and they will click away with a negative impression instead.

Improve Your Social Media Marketing

Marketing via social media has been a huge thing in recent years. However, there are other ways to take advantage of this option. Consumers love to keep up with brands by following them online on all of the popular apps. You can improve their loyalty and customer shopping experiences within these apps as well. Consider adding the option to sign into their shopping account with a social media account option. For customers that worry about privacy, give them the option to use Facebook by SOUQ. Give your customers shout-outs on social media when they make a purchase or post reviews of their purchases online. Include links directly to your online shop or even sell your products directly via stores within these mobile apps. Because of this, your customers being able to check out easier. They also won’t even have to navigate away from their browsing platform.

Virtual Trials

Let’s face it, customers won’t be trying out products in person for a while. In some cases, even returns are going to be restricted. Instead of allowing your customers to play Russian Roulette with their spending dollars, offer virtual try-ons instead. This will allow them to see how the product looks before they make a purchase decision.

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Omaha SEO Company Reviews

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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
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Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
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16:21 16 Aug 19
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14:08 27 Apr 19
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19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
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Legacy School
14:35 02 Nov 18
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Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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