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How Do Podcasts Help with SEO Marketing

Posted by: Omaha SEO Company , January 10, 2022
Posted in Digital Marketing, Podcasts, SEO | | 514 Views

Podcasts

Are you looking for an effective way to enhance the visibility of your brand online? There are lots of techniques that you can use to increase the page ranking of your website, boost the number of visitors to your site, and ultimately improve engagement and conversions. Diversifying your content with transcripts for your podcasts is little-known, yet one of the most highly effective techniques that you can use to enhance search engine optimization (SEO). In this article, we will explore what podcasting is as well as how it helps with your SEO marketing efforts.

How Do Podcasts Help with SEO Marketing?

If improving your search engine optimization strategies, growing your audience, and enhancing your overall success is your goal, keep on reading to find out why you should include podcasting transcription in your toolbox of SEO strategies.

Why Is SEO Important?

If you’re reading this, chances are that you already know what SEO is. However, just in case you are wondering what SEO is and why it’s important, let’s take a moment to explain.

SEO stands for search engine optimization, a form of internet or digital marketing. SEO involves using a variety of techniques to optimize websites, social media pages, blog posts, landing pages, and more so that they’re aligned with the algorithms that search engines such as Google, Yahoo, Bing, and even Facebook, use to provide their users with the information that they’re looking for. When done successfully, SEO can help to increase page rankings, making the information on the website and social media pages more visible to the intended audience. In other words, search engine optimization can help to improve your business’s online presence.

What is a Podcast?

In the simplest terms, a podcast is an audio program, similar to talk radio. People can subscribe to, access, and listen to podcasts on their smartphones, tablets, laptops, or any other device, whenever they would like.

A podcast is a series of episodes in a digital audio file format that is comprised of spoken words. Typically podcasts will focus on a specific topic or theme. For example, health, education, exercise, history, or even business-related topics. Audio files are made available on various platforms such as Spotify for users to download to their mobile devices or computers. Users can then access the files and can automatically receive new installments when they subscribe to a podcast.

How Podcasts Can Improve Search Engine Optimization?

Since podcasts are a series of audio digital files, you might be scratching your head wondering how you can use them to improve your search engine optimization efforts. That’s understandable, as SEO focuses on written content, not audio content. So, how is it that podcasts can help to boost SEO? Well, it’s because the audio files that the podcasts are comprised of can be transcribed. The transcription of those audio files can help to advance your SEO efforts and boost the visibility of your website, webpages, and more.

How can podcast transcripts enhance SEO?

Keyword optimization

One of the fundamental elements of SEO is keyword optimization. Keywords refer to the words or terms that internet users type into a search engine when they’re looking for something in particular. To illustrate, if someone is looking for an Italian restaurant in their local area, they may search for “Italian restaurants near me”. Then, content that contains those keywords is shown in that users search engine results. With a podcast, you can incorporate keywords in your transcripts. The keywords will show the search engines your podcast episodes – and the websites that they’re linked to – to users who search for the keywords you target in your transcripts.

For the best results, when choosing keywords for your transcripts, mix things up. Focus on a single keyword that isn’t highly competitive and has a high search volume to boost your rankings. There are several SEO tools available that you can use to help you with selecting the best keywords for your transcripts.

Increases Accessibility

Audio isn’t ideal for all. For instance, individuals who are deaf or are hard of hearing, individuals who speak English as a second language, or those who do not speak English at all may have a hard time listening. With that said, transcripts of your podcasts will help to increase the accessibility of your content to a broader audience. This helps to improve the experience of your users, and also increase traction to your website. Furthermore, podcast transcripts help to make content more searchable for those who would like to use the material that your podcast contains as a source or as a backlink.

Acquiring Backlinks

Keywords aren’t the only factor that search engines take into consideration when they rank content. Another major factor is domain authority. The more you’re seen as an authority in your particular niche, the more traffic will be driven to your content. Podcast transcripts help to make it a lot easier for authoritative, reputable, trustworthy sites to link back to you. This is particularly true if those sites want to reference specific information from your podcast without having to skip through a full audio file recording. In fact, backlinks are an invaluable element of effective SEO. Backlinks can help you reach a wider audience, therefore, improving your overall success.

Final Thoughts

If you want to take your SEO efforts to the next level, expand your reach and boost your success, incorporating podcast transcripts can be a great addition to your arsenal of SEO tools.

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Our SEO agency is here to ensure your website is ranking high. Our goal is the top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
20:39 26 Nov 19
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Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
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16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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