Empowering Employees on Social Media
Social media can be an extremely powerful tool for your business when it’s used correctly. In modern times social media can be compared to the overall public voice of your business. What is your voice saying about your business at the moment? Is it staggered and quiet, or is your social media presence as active as you need it to be already?
Empowering Employees on Social Media
Businesses can always benefit from a social media boost, and this could start with your employees. Here’s how you can empower your employees to make use of social media as a tool to help your business forward.
Teaching Social Media Responsibility
A course or speaker about the responsibility that comes with social media can be highly beneficial for your employees. This can teach employees more about securing their work and home social media accounts, and securing your business.
This also teaches them more about the potential impact of what they post, and how it can affect them and the company on a personal and legal level.
Encouraging Social Media Participation
Encourage your employees to participate on your company’s social media pages – especially to add their own experiences with the company. If your employees are posting good reviews, you’re doing something right and your employees will keep pushing your business forward. If they are posting negative reviews, ask them what you can do to remedy their grievances.
Interacting with Employees
Social media is also a powerful tool to interact with your company’s employees. Incorporate information that your employees would find useful and share this on social media including:
- interesting news links
- infographics
- new publications
- reports that they could benefit from
Showcasing Employees
Empowering Employees on social media gives you a chance to take the old “Employee of the Month” picture on the wall to a whole new level. Now, you can show exceptional employees and their stories to the whole world with the click of a button – and, done with their permission, showcasing employees and their accomplishments through posts and photos on social media can do a lot for their morale.
Security
With social media responsibility, comes social media security. A public speaker on cybersecurity can teach your employees a lot about how to keep their personal and work accounts safe. They can provide your employees with general tips on which information they should and should not share. Also more information about things like malware and virus protection, which can have a direct impact on your business.
You should always ask yourself if your social media platforms are working for you – and what you can do to make it better.
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