The digital marketing industry is growing at an astounding rate. Today, most businesses are choosing to focus their marketing strategies on the online world to create awareness and grow their brands. The data that is obtained and stored online for accessibility to marketers has exceptional value. In fact, data is key for any business to reach wider target markets and to explore untapped markets. This data has become vitally important…
Are you looking for an effective way to enhance the visibility of your brand online? There are lots of techniques that you can use to increase the page ranking of your website, boost the number of visitors to your site, and ultimately improve engagement and conversions. Diversifying your content with transcripts for your podcasts is little-known, yet one of the most highly effective techniques that you can use to enhance…
The prefix omni- means of all places or in all things. Omnichannel describes the sort of sales that combines various methods of shopping that are now available to consumers, online, over the phone, and in a physical store. Omnichannel marketing is a client-centric approach to sales leads and customer engagement. With this approach, retailers give the customer and prospective customers access to their goods and customer support services on…
A year-end marketing review, or an end-of-year (EOY), is more than just reporting on whether or not your business goals and your key performance indicators were met. In fact, it is the culmination of the team’s work. An end of the year marketing review should be a summary of both the success and failures of the marketing strategy. In addition to the learning or actionable insights that came with them…
