Social Media Marketing Trends

The world of social media marketing is a fast-paced one. Trends come and go, and if you want to stay on top of your game you need to apply strategies that are up-to-the-minute. Here are a few of those social media marketing trends that really make a significant impact.

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New Web Design Trends to Watch Out For

We’re just over halfway through the year, and there are some new trends that you should be keeping an eye on if you’re a web designer – or at all interested in vamping up your website sometime soon. Here are some of the newest web design trends and ground-breaking technologies you should be watching.

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Empowering Employees on Social Media

Social media can be an extremely powerful tool for your business when it’s used correctly. In modern times social media can be compared to the overall public voice of your business. What is your voice saying about your business at the moment? Is it staggered and quiet, or is your social media presence as active as you need it to be already?

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Good and Bad SEO Risks

Does your company use an SEO strategy for your online marketing? Optimizing your site for search is an excellent way of improving the visibility of your business online. Given this fact, it’s surprising that more companies don’t believe in the power of SEO.

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Tips for Approaching Your Boss with an SEO Strategy

Optimizing your company’s website for search will boost traffic to your site and improve conversion rates. While you may understand the critical nature of employing a SEO strategy in your company, the chances are that your boss doesn’t get it. Some CEO’s and top executives don’t understand SEO and don’t have a clue of the impact it could have on the company’s revenue.

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How SEO, PPC and Facebook Work Together To Increase Conversions

When it comes to internet marketing, and especially getting conversions, you have to use a variety of techniques that work together to get you the edge that you need. Three of those techniques that often are used together include search engine optimization, or SEO,  pay-per-click (PPC), and Facebook advertising. Let’s look at each of these individually.

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