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How To Improve Your Online Customer Experience

With so many shoppers now completing the bulk of their purchases online, a positive online customer experience is even more important. According to recent market research studies, as much as 20 percent of annual revenues are lost solely due to poor online customer experiences. There are many reasons that consumers can be turned off by online shopping. Common problems range from poor site layout and slow load times to inaccurate…

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What is a Map Pack on Search?

What is a map pack on search? When someone searches for a local service or business location online, Google will show a map along with the organic search results without another click being needed. These map packs appear in about 30 percent of first page SERPs. This makes the map pack the most common displayed feature.

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Digital Transformation For Your Business

If you have a business then digital transformation is critical. Be it a small start-up or a huge enterprise, digital tools, virtual experiences and online resources will allow your brand to remain competitive as the world moves forward.

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How Duplicate Content Affects SEO & Google Ranking?

No matter why your site is being tagged for duplicate content, the fact is, it is bad for rankings. In some cases, you may have pages on your site that are dupes of each other, or in other cases, someone may have ripped off your content. To clarify, every site on the internet regardless of size is at risk of being tagged for duplicate content which can have a negative…

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When Is It Time To Outsource Your Digital Marketing?

In this day and age, most consumers are hooked and retained through savvy internet content. The average consumer spends several hours a day on their phones, tablets, or laptops looking at various forms of media. To reach these customers, many business leaders have to decide if it makes sense to outsource your digital marketing.

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What is Account-Based Marketing and is it Right for You?

Account-based marketing, also called ABM, is an approach that combines marketing with sales in order to bring about the best possible result. This works by using targeted accounts, which may or may not be previous/existing customers, and gathering as much information about the most important potential customers possible in order to make a sale and encourage a buying behavior.

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