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One Year Later: Pandemic Changes in Marketing

As a result of the pandemic forcing many people to stay at home, it’s no surprise that phone usage increased dramatically. As the months passed, user levels of Instagram, Twitter, Facebook, Tiktok, and other social media sites skyrocketed. These social sites provided people a way to safely interact with others during the pandemic. The Covid-19 pandemic forced many companies to make changes to their marketing plans. Since fewer people were…

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Responding to Online Reviews

Until recently, an unhappy customer was somewhat limited in their ability to express negative opinions about the company out loud. Since the arrival of popular review sites, it has become easier and more comfortable to listen to customers and respond to online reviews.

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Redirects for SEO

Are you working on your SEO strategy and need help with redirects, we can help. Our post will tell you everything you need to know about redirection and how to use it to improve your on-page SEO efforts.

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Consumer Intent & SEO

When trying to build a presence on the web, most companies understand that content is key. However, while the term search engine optimization (SEO) is often thrown around, what many companies fail to consider is consumer intent. Understanding consumer search intent is one of the secret ingredients that can take your content from being just okay to being outstanding.

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How To Improve Your Online Customer Experience

With so many shoppers now completing the bulk of their purchases online, a positive online customer experience is even more important. According to recent market research studies, as much as 20 percent of annual revenues are lost solely due to poor online customer experiences. There are many reasons that consumers can be turned off by online shopping. Common problems range from poor site layout and slow load times to inaccurate…

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What is a Map Pack on Search?

What is a map pack on search? When someone searches for a local service or business location online, Google will show a map along with the organic search results without another click being needed. These map packs appear in about 30 percent of first page SERPs. This makes the map pack the most common displayed feature.

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