6 Good Reason you need a CRM (Customer Relationship Management) System!
The right customer relationship management (CRM) system can supercharge your small business like nothing else. By intelligently storing and managing customer and prospect information, it can help your marketing team find new customers faster by boosting your lead volume. It can win you more customers by boosting your sales team’s ability to close deals. It can help your service team make more customers happy with intelligent help desk solutions.
6 Good Reason you need a CRM (Customer Relationship Management) System!
A powerful, small business–oriented CRM solution does this all on one platform, keeping your business connected end to end with minimal IT involvement and setting you on the path to major growth. So when it comes to knowing the customer, everyone is on the same page.
- Centralised Information – How many new client prospect telephone calls do your lawyers make each day? Does everyone who communicates with a client know what other practice groups said to them or did for them? Is all client information kept in one area or program for easy client service reference? Do you have several databases of information that you need access for a 360 degree client view?
- Quality Data – Are you able to identify (let alone manage) the top 10% of clients that give you 90% of your revenue? Do you know what is happening with each of these clients “real-time” – for example, leadership changes, new acquisitions, new product or service offerings?
- One View Of The Client – Are you able to access all the information you need from one screen? What is your revenue per lawyer, per BDM, per marketer? What are your win, loss and no-decision rates? What’s your matter turnaround time? How many business development calls are completed per lawyer? What’s the average amount of time required to complete each step in developing a new major client? Do you know how many client service issues each client has had and why? Do you know which clients consume most of your lawyers (billable vs unbillable) time?
- Ongoing Client Care – What is the workload by practice group or by lawyer? What are the numbers of existing client contacts and repeat business? What’s the average matter size, billing and payment frequency? How do you rate your marketing or lead generation program / marketing event effectiveness? What are the win-rate comparisons for different client types?
- Cloning Our Best Rain Makers – What are the success rates and profitability comparisons for individual partners and lawyers? Can you communicate quickly with message broadcasts to your client base?
- Risk Management (High Availability/Disaster Recovery) – what happens when a key rain maker leaves the firm? Do you have critical client data on PC’s that could be lost or taken and should be on one database?
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