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5 Quick Tips to Increase Engagement on Instagram

Posted by: Omaha SEO Company , November 13, 2014
Posted in Instagram, Pinterest, Social Media, Social Sites, Twitter | | 524 Views

5 Quick Tips to Increase Engagement on Instagram

With more than 200 million monthly active users, 60 million images shared daily, and 1.6 billion daily “likes,” Instagram is growing at an astonishing rate and crushing the alternatives when it comes to brand engagement. According to one study from Forrester, Instagram delivers 58 times more engagement per follower than Facebook and 120 times more than Twitter. The opportunities on Instagram are simply too good to ignore.

5 Quick Tips to Increase Engagement on Instagram

If you’re new to the network, struggling to engage followers, or ready to take your numbers to the next level, these quick tips are for you.

1. ACTIVELY ENCOURAGE YOUR FANS

The secret sauce behind Instagram’s engagement levels is user-generated content (UGC). The best brands deliver an ongoing stream of expressive, emotional and inspirational photos – and they often come straight from their fans.

To get more UGC, simply ask; you’d be surprised at how willing consumers are to engage with their favorite brands. For example, the Ritz-Carlton pulls in celebratory UGC by asking guests to share photos using the hashtag #RCMemories. Followers see the photos and think, “Wow, I’d like to go there!” For guests who participated, the celebration is amplified by the likes, re-grams and comments that their photos receive – it’s powerful and authentic social validation.

2. DISH OUT THE SOCIAL “HIGH FIVE”

When followers share photos of your brand—using your hashtag, handle or even a location tag associated with your establishment—demonstrate that you hear them with a social “high five” (e.g., a comment, like or re-gram). Publicly thanking fans encourages them to engage again, and it inspires others to join in as well. If you want to re-gram a fan’s photo or video, just remember to request permission and credit the photographer using one of the many rights management tools available.

3. MAKE INSTAGRAM A JUMPING OFF POINT

The lines between e-commerce and social networking are blurring, and that is good news for brands on Instagram. To get the most out of social engagement on this powerful platform, it’s important to drive your fans from Instagram to your website with as little friction as possible.

This strategy works particularly well if you’re promoting clothing, electronics, hotels and other items that rely on reviews. By leveraging Instagram’s social dynamics, you can now start thinking of ways to drive consumers quickly to your website, where they can learn more about the products they see. More on-site traffic translates into more awareness and consideration (and of course more revenue).

4. PARTNER WITH INSTAGRAM INFLUENCERS

Social influencers, well-known for their huge fan-bases and awe-inspiring photos, can ramp up awareness and drive engagement when you empower them to reach your audience.

A relevant example is the Ford Fiesta Movement, which put 100 “agents” in Ford Fiestas and sent them to document thousands of “missions” around the country. They staged a running of the bulls at Venice Beach with Guillermo Rodriguez from Jimmy Kimmel Live; made music videos using the Fiesta as an instrument; wrestled alligators; and they posted it all on social networks. According to the Harvard Business Review, these influencers generated 50,000 requests for information and sold 10,000 fiestas in the first six days of sales.

5. INCENTIVIZE YOUR AUDIENCE

UGC campaigns can achieve mind-blowing levels of engagement when fans can participate in memorable experiences and earn meaningful rewards. For instance, Coca-Cola’s “This is AHH” campaign invited users to submit videos of themselves enjoying the beverage – with the prospect of appearing in a TV commercial that would stitch together submissions. Followers submitted roughly 400 videos using the hashtag #ThisisAHH, all of which were shared via social networks like Instagram.

Instagram is one enormous visual celebration, and the most engaging brands are quickly establishing themselves as the best hosts. They elicit excitement, acknowledge their followers, and launch unforgettable campaigns to keep the party roaring. Make it fun, exciting and rewarding for your followers to engage with you, and they will.

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Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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