Is your local small business SEO strategy up to par with the latest and best practices? Many small businesses do not bother about SEO. They think it is only for those big companies and their tiny business will gain nothing more because of this technology. But, in contrary it is the local small business that need SEO more than the big ones because nothing else works as well as SEO.
Plain and simple, SEO isn’t dying; it’s only changing. When it comes to your local small business, this is even more crucial.
Do you work with an e-commerce website? Hopefully you’ve already tried some conversion rate optimization ideas to help increase your e-commerce conversions, like A/B testing your call-to-action buttons or adding security seals in your checkout. Conversion rate for e-commerce stores is often very low. They typically range from 1 to 5%.
Though it’s positive for a business to be converting even 1% of visitors, it’s best to always aim for higher rates and more sales. If you’re hoping to increase the amount of visitors you convert, start with the following steps to make it happen.
Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting everything they could from each piece of content they create.
If you are serious about your content, then you also need to be serious about driving as much traffic to it over social media as possible.