The simplest way to describe the most fundamental business model is like so: you identify a niche, create a product or service to cater to that niche, then you communicate that idea to the target market. This is also called the “go-to-market strategy,” and by identifying a specific gap in the market for a particular kind of person, you are essentially able to create something that you know people are already interested in buying.
Now the only question is how you identify a target market, to begin with. In this post, we’re going to explore the answer to that question so that you can build a foolproof business.
Content and digital marketing are two terms that you’ll often hear mentioned in the same sentences together, often side-by-side, but it’s important for any content marketer to realize that they are not the same thing.
Digital marketing speaks to content marketing, and content marketing speaks to digital marketing: Combined they are a powerful force to promote a business, brand or idea – but separately, they don’t work as well, and one without the other can mean that a business marketing plan falls flat or doesn’t reach as many people as it’s supposed to.
How does content marketing support digital marketing, exactly?
Optimized content, navigation, mobile-friendliness; there are so many factors that affect SEO. While you may be attending to these and other important aspects of SEO, there might be something you’re missing: PageSpeed. PageSpeed – the amount of time it takes a webpage to load – is extremely important to your SEO ranking. In fact, it’s so important that it’s one of the top factors Google takes into consideration when determining the position of your website. Why is PageSpeed so important and how does PageSpeed insight impact SEO?