Schema markup is one of the latest changes to the world of search engine optimization. This is one of the most powerful tools that search engines have to be able to categorize and rank content. Also, it is one of the ones that is being used the least.
The first thing that you should understand is that schema markup is sort of a semantic vocabulary that you put on your website to tell search engines exactly what your website is all about. Schema markup is like rich snippets, and it is soon going to become one of the most powerful Omaha search engine optimization tools to get your website ranked higher.
The first thing that you need to know is that schema markup actually tells search engines what the data on your Omaha website means. Search engines may be reading the words that are on your home page, but they do not understand what they are reading. To clarify, the only thing that they can do is use words within that content, frequency and various other elements of the page to try and determine which category in the SERPS a website belongs. But with schema markup, the search engine robots are able to understand your content page in nearly the same way that human beings can. Can you imagine how different the Google results would be if human beings were the ones actually categorizing and ranking websites?
The content on your website gets indexed and then returned in search results. Some of the content gets indexed and returned in a different way with schema markup. That’s because the markup tells the search engine what that content actually means. So for example, if you had web pages about a particular brand name that often got confused with the more common use of the word, schema markup could prevent that confusion and get the website ranked where it needed to be.
In other words, if you were to add the word avatar to an HTML tag, it would tell the browser to display that texturing, but not information about what that texturing actually means. For example, does it refer to a character in a video game? Does it refer to the James Cameron movie? Or does it refer to cartoon pictures of themselves the people put on their social media profiles? You can see how adding schema could be a huge benefit.
There are definitely some things that will make it easier to use schema markup. First of all, become familiar with the schemas that are most commonly used. Schema.org has a list of these terms. Also keep in mind that the more you markup the better for your local business website. You should mark-up as much content as possible and not just for the benefit of your own website, but also because it is going to help give search engines additional information to learn how to understand websites better in the long term.
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