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Omaha SEO Company is here to do one thing: Grow your business! That is what we do, and that’s what we’re all about. When we begin working with a client, we see it as becoming part of the team. This is why we maintain the long-term relationships we have with clients. And this is why we continue exceeding expectations for everyone we work with. You will never be treated like a number. And as any of our clients will tell you, we provide personal service and always listen to our clients’ needs no matter how large or small their company is. Our team of digital marketing experts is always on top of the latest trends in the web marketing industry, from the latest Google updates, to what’s going on in social media, and everything else that allows us to keep pushing businesses forward.
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SEO (also known as Search Engine Optimization) is one of the most important things in the digital world. Put simply, it’s how search engines help people to find things, whether they’re looking for their nearest local nail bar or a place to eat dinner – and it’s all based around keywords that match what people are searching for.
It’s so important that it can be what boosts your brand or sinks your business. Are you using mobile SEO right for your business? Here’s more about the difference between mobile SEO vs regular SEO – and how this impacts your brand.
In order to understand just how SEO works and what it does, think about the last few terms that you typed into a search engine when you had to find something. Some search terms perform better than others, and if the right keywords don’t pop up when people are looking for things related to your business or brand, you’re losing out.
Regular SEO consists of effective long-tail and short-tail keywords; things like “locksmith” versus “I need a local locksmith near me now” illustrate the difference. They have to be incorporated naturally, or search engines will see it as a “trick” and it can get you thrown off search results entirely, or bumped down in the rankings. If you’re being affected by this, then you’ll notice it when your hits go down.
If SEO isn’t working for you, then it could also be because of the fact that you aren’t making use of the right mobile SEO techniques. Most people search things from their mobile devices instead, and yes, this can change what they type in! When using phones and smartphones, people are more likely to type in short-tail keywords. If you notice that your site needs more mobile users (or has experienced a sudden drop) your mobile SEO could be why.
Mobile SEO isn’t the same as regular old SEO, and if you’re losing out, you could be losing sales. Most people are opening up websites and sales pages from their mobile devices when they’re on the move, and this means that search terms are often shorter rather than longer – and aimed at finding things fast.
For example, when searching on your smartphone in the middle of town, you might type “locksmith fast” instead of “I need to find a local locksmith fast”. Any companies that don’t have these search words naturally incorporated into the available content will be losing out when it comes to search results. It’s obvious why, when you’re in business or branding, you don’t want the brand losing out to be yours!
Need to fix your SEO needs? Hiring an Omaha SEO expert. SEO agency or advertising company in Omaha is usually your best bet. From there, the SEO expert takes a look at existing content that you already have on your website to see how it can be optimized, or new content has to be written which incorporates these natural keywords better and easier.
We are premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
Schema markup is one of the latest changes to the world of search engine optimization. This is one of the most powerful tools that search engines have to be able to categorize and rank content. Also, it is one of the ones that is being used the least.
The first thing that you should understand is that schema markup is sort of a semantic vocabulary that you put on your website to tell search engines exactly what your website is all about. Schema markup is like rich snippets, and it is soon going to become one of the most powerful Omaha search engine optimization tools to get your website ranked higher.
The first thing that you need to know is that schema markup actually tells search engines what the data on your Omaha website means. Search engines may be reading the words that are on your home page, but they do not understand what they are reading. To clarify, the only thing that they can do is use words within that content, frequency and various other elements of the page to try and determine which category in the SERPS a website belongs. But with schema markup, the search engine robots are able to understand your content page in nearly the same way that human beings can. Can you imagine how different the Google results would be if human beings were the ones actually categorizing and ranking websites?
The content on your website gets indexed and then returned in search results. Some of the content gets indexed and returned in a different way with schema markup. That’s because the markup tells the search engine what that content actually means. So for example, if you had web pages about a particular brand name that often got confused with the more common use of the word, schema markup could prevent that confusion and get the website ranked where it needed to be.
In other words, if you were to add the word avatar to an HTML tag, it would tell the browser to display that texturing, but not information about what that texturing actually means. For example, does it refer to a character in a video game? Does it refer to the James Cameron movie? Or does it refer to cartoon pictures of themselves the people put on their social media profiles? You can see how adding schema could be a huge benefit.
There are definitely some things that will make it easier to use schema markup. First of all, become familiar with the schemas that are most commonly used. Schema.org has a list of these terms. Also keep in mind that the more you markup the better for your local business website. You should mark-up as much content as possible and not just for the benefit of your own website, but also because it is going to help give search engines additional information to learn how to understand websites better in the long term.
We are premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
No matter the industry or the goal, anyone who operates a website has the same goal: traffic and conversions. More specifically, they want to get as much traffic to their site as they possibly can. More traffic = more conversions, and more conversions = more success.
There are two ways you can achieve traffic to your site: Omaha organic vs paid search results. In case you’re new to the world of internet marketing, here’s a basic overview.
