Google Algorithm | Omaha SEO Company

Up Coming Google Changes in Detail:

1. Penguin Updates

The next generation Penguin update, Penguin 4 (AKA Penguin 2.0), which is expected to launch in the next few weeks, will go deeper and have more of an impact than the first version of that Penguin update. So expect that we will hear more of an outcry from the SEO community when this does launch.

2. Advertorials

Earlier this year, Google went after some websites for using advertorials as a means to artificially inflate their link profile. Matt Cutts said Google will soon take a stronger stance against those using advertorials in a means that violates their webmaster guidelines.

3. Spammy Queries

While queries that tend to be spammy in nature, such as [pay day loans] or some pornographic related queries, were somewhat less likely to be a target for Google’s search spam team – Matt Cutts said Google is more likely to look at this area in the near future. He made it sound like these requests are coming from outside of Google and thus Google wants to address those concerns with these types of queries.

4. Going Upstream

Matt Cutts said they want to go more “upstream” to deter link spammers and the value of the links they are acquiring from the sources. This seems to imply to me that Google will go after more link networks, like they’ve done in the past.

5. Sophisticated Link Analysis

Matt promises that Google is going to get even better at their link analysis. Google’s head of search spam explained that Google is in the early stages of this much more “sophisticated” link analysis software but when it is released, they will be much better at understanding links.

6. Improvements On Hacked Sites

Google has done a lot of work with hacked sites and their index, specifically labeling the search results of potentially hacked sites, removing those sites and also warnings webmasters about the hack. Matt said Google is working on rolling out a new feature to better detect hacked sites in the upcoming months. Cutts also added they plan on improving webmaster communication in regards to hacked sites.

7. Authority Boost

Google hopes to give sites that are an authority in a specific industry, community or space a ranking boost. So if you are an authority in the medical or travel spaces, Google hopes that related queries will return your site above less authoritative web sites.

8. Panda Sympathy

While many sites have been impacted by the Google Panda update, Matt Cutts said that many of those impacted are borderline cases. Google is looking for ways to “soften” that impact by looking at other quality metrics to move those on the line to not be impacted by the Panda algorithm.

9. Domain Clusters In SERPs

The number of clusters of the same domain name showing on the first page of Google’s search results should lessen this year. Google’s Matt Cutts said they want to make the search results on the first page even more diverse, but when you click to the second results page, you may be more likely to see clustered results from the same domain name. Google is constantly tweaking how many search results from the same domain name show up on a single page of search results.

10. Improved Webmaster Communication

As always, Google is always saying they want to improve their communication with webmasters. Matt Cutts said to expect even more detailed examples within webmaster notifications received within Google Webmaster Tools.

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10 SEO Changes at Google in the next few months:

Google’s Matt Cutts did something he doesn’t often do – he pre-announced changes Google will be implementing to the ranking and indexing algorithms in the next few months. Specifically, he mentioned about ten changes coming to Google’s search results and algorithms over this summer – in the “next few months” he said.

Of course, Matt, Google’s head of search spam, adds a disclaimer that timelines and priorities may change between now and then – but this is what is scheduled currently.

Major Penguin Update
Advertorial Spam
Spammy Queries Being Looked At
Going Upstream At Link Spammers
More Sophisticated Link Analysis
Improvements On Hacked Sites
Authority Boost In Algorithm
Panda To Soften
Domain Clusters In SERPs
Improved Webmaster Communication

In a couple of days, I will go into detail what each change will mean and the changes that it brings.

A No Fail Recipe for Lead Generation

21. March 2013 · Comments Off · Categories: Google Algorithm, Google Place Ranking, Google Ranking, Google SEO, Google+, Instagram, Keywords, Meta Tags, Organic SEO, Pinterest, SEO, SEO Compeition, Site Ranking, Social Media, Social Sites, Twitter, Website Design

Are you craving fresh new leads? Lead generation is tricky business – you need the right ingredients and method for it to really be successful. Most marketers, about 9 out of 10, don’t believe their lead generation campaigns are effective, according to Hubspot research.

So if you’re hungry for a mouth-watering lead generation strategy that actually works, follow this recipe and let’s get started.

Ingredients:

Search Engine Optimization
Original Content
Social Networks
Calls to Action
Landing Pages that Convert

However long it takes to get that qualified lead. Patience is a virtue.

Lots of leads for the lucky marketer (that’s you!).

STEP 1: Get found. Optimize your website for search engines based on relevant and attainable keywords. Go for the long tail keywords, which are a combination of several words (3-5) that are specifically targeted to your products and services and tend to rank more easily in search engines. And don’t stop at your website – optimize all of your landing pages, your blog, and your content as well.

STEP 2: Cook up premium, original content. In addition to short-form content like blogs and product information, you need to create in-depth, highly useful content pieces your target market would be willing to sacrifice their contact information for. Things like white papers, webinars, ebooks, demo videos and templates that give your users the information they seek will help you to capture those leads.

STEP 3: Mix in some social media. Social networking sites are a great way to funnel leads to your website. Select social media channels that are relevant to your business (don’t forget about blogs!) and use them to funnel users to your optimized website and killer content.

STEP 4: Add a sprinkle of CTA (Call to Action). A call to action is what gets your website visitor to take the next step and actually download your delicious content. A CTA can be a button, image or text link that asks the user to take action (“download this ebook today!”) and directs people to a landing page (discussed more in step 5). CTAs are what help you convert website visitors into qualified leads. They can be located practically anywhere on your website and should be on your blogs, social media pages and your content pieces.

STEP 5: Top it off with some landing pages. Now it’s time for the conversion. Your potential customers have found you, either through an organic Google search or on a social media channel, you’ve interested and enticed them with your incredible content, they’ve clicked on a call to action button and ta da! They arrive at a landing page, which should be specifically designed to 1) fulfill the call to action and 2) capture their information. You need a landing page for each CTA. The page should tell the user why they are there (to download an ebook, template, etc.) and include a form that asks for a name, email address, phone number, etc.
Once they’ve completed the form – BAM! You just got a lead. Bon Appétit!

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8 SEO Predictions for 2013

1. Bing will grow slightly in the U.S., but will remain below 20% while Google will increase to more than 80%

According to comScore, Bing + Yahoo! constitute about 30% of the North American market, compared to 65% of Google. Personally I think these numbers are not real, and I trust more than those of Statcounter (which takes the data traffic from Web sites and not from a sample). According to Statcounter Google is about 82%, while Bing + Yahoo! are about 16%. And I think these numbers are very similar in a year.

The main reason, in my opinion, is not the only brand loyalty and inertia against Google, but in its superior performance on long-tail queries.

2. The free SEO Social Media will become a thing of the past

SEO and social media marketing are inherently intracciati already, but I think it will smudge the border in 2013 even more so, as it did between SEO and link building in 1999-2000. It’s not just that social factors are finding a niche in the ranking algorithms (Directly and indirectly), but also that the social is becoming the dominant method of sharing and discovery of Web users. The link graph will remain useful for years to come, but the share graph is eroding its ability to show something new, interesting, useful, relevant and high quality.

This trend could undermine the concept of SEO (although I believe that certain practices / tactics will remain strong), and will bring those of us who have used the name “SEO” to describe our profession for over a decade to migrate to something larger.

3. Google finally will take strong action against those who manipulate the links for spam

One of the main weaknesses of Google (and Bing) is to rely too heavily on links to determine the placement of content within the SERPs. Just recently, I accepted the proposal of a friend to give him some links from sites that Google should clearly identify how bad. We have seen incredible results in less than 24 hours – positioning within the first 5 results, maintained for several weeks. These things should not happen.

I believe that in 2013 the research team will launch Google algorithmic changes, acts to devalue links from low quality. The linkspam has created several embarrassments, and weakened the confidence that many are placing in Google. Just like Content farm were affected in 2011, I believe that spam links will be finalized in 2013.

4. Pinterest

The last 4 years have seen Facebook, Twitter, LinkedIn, Tumblr, Foursquare and more than 10 million users. In 2013, I think Pinterest will do the same. Pinterest is also the first social network where women are favored (which, in my opinion, is a great thing).
So do not be surprised if you see the next few months a lot of post, written by marketers, on how to make Pinterest to share content and find potential customers.

5. The use of advertisements in danger of being too aggressive a boomerang for Google

In the field of search advertising are crazy things happening. For example:

On my laptop (which has a resolution pretty awesome) I see only one organic result, while sponsored results, stars, reviews, rates and photos dominate the page.

The comparison to Google in the areas of credit / finance push organic results even lower, since they are set up to 3 additional advertising positions:

But perhaps the most aggressive banner of Google is that it automatically inserts the email address of the person (if logged) within the ad:

Cases are still rare, but it would not be surprised if they increased in the coming months. My prediction for 2013 is the beginning of a paid search blindness: The organic results still collect 80% of all clicks, but this percentage has fallen as Google has introduced the most aggressive advertising to meet the increasingly high expectations of earnings.

6. The keyword “(not provided)” exceeds 25% of searches on the Web

Despite the statements of Google, I think the hits from “(not provided)” will remain in double digits, and by the end of 2013 quarter of all searches will be performed by users logged in (which then will appear with keyword anonymous). Google is working hard to push Android, Google + Google Apps and Gmail, which will increase this percentage over time.

We can only hope that Google set aside this project, or at least make it a little ‘less’ evil’. But you probably will not.

7. Witness the birth of a serious program of certification

The search and need an inbound marketing program to help young talents to become mature professionals. Today SEMPO, Market Motive, Inbound Marketing University, College and several other search engine provide this kind of service, but none of them is an industry standard.

I predict that by the end of the year at least one of these subjects will have certified more than 5,000 people on LinkedIn (currently Market Motive leads the group, with about 1,700).

8. Google makes it very difficult to do SEO for those not using Google+

Google has recently entered in the SERPs “Brand pages” Google +, and followed her, and i +1. It introduced the rel = “author” to allow you to identify the author of a post. I think that in 2013 Google’s efforts are going in the direction of the results of binding to its organic systems login / verification. This will not only encourage / force the use of his social networks, but to tie together the social signals, ranking and visibility (and probably to better combat spam and manipulation).

Positive for marketers is tighter integration with the social platform, which will reward those who know how to successfully manage SEO and social media marketing. It also (hopefully) will be an advantage for those who use techniques White hat designed to build a brand, reducing the effectiveness of things like the exact match domains or links spammosi. On the negative side is that Google will succeed in this way to obtain data on everything we do online, making it even stronger than it is today. We just hope that it becomes even more good, although not usually happen when you have more power.

Looking to outsource professionals for quality SEO, Website building, or Social Media? Contact Omaha SEO Company team today to find out how we can help you.

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How to Guide for Local SEO?

February 2013 by Omaha SEO Company

Local search engine optimization (SEO for short) is crucial for web visibility. Local SEO is not what it once was. These days social media, pay per click advertising and content marketing all play a significant role in optimizing your local business. With millions of pages of content and status updates occurring every single any and all businesses will have to think outside the box to stand out from the sea of chaos (there is a lot of chaos).

Here are some ways a local business can improve their SEO efforts in order to stand out as much as possible:

FREQUENT YOUR ADDRESS:

Just having a contact us page on your website is sometimes not enough these days. Make sure your address is listed in your footer, a contact us page and sometimes even your sidebar if your primary focus is local foot traffic and business. You want those search spiders to pick up that address as much as possible.

ONSITE SEO

This might seem so obvious but it is not for everyone. Forgetting to optimize your site for your local search terms happens much more frequently than you would like to see. Having robust optimized content, page titles and meta descriptions is just getting started. If those components are not optimized well much of the rest of the site might not work how it is supposed to.

BLOG WRITING

Blog writing can be time consuming but is extremely important for website growth. Your blog allows you to target long tail keywords that your website needs and it also gives your business a personality. Depending on where your business is located your blog can help you target things like writing about local events, local individuals and other local citations that can directly benefit your local business. For example if you are a small restaurant you can right about local farmers markets, food events and even other restaurants that generate search traffic so you can scoop up some of that visibility.

PAY PER CLICK ADVERTISING

We like to look at local SEO as being efficient with your marketing efforts and how you spread your digital voice. With that said local PPC advertising can complement your organic SEO efforts very nicely. If you rank for local search terms and all of a sudden you have a pay per click advertising ad in the same search result you have now occupied 2 important parking spaces which can be very important for visibility.

OFFSITE SEO

Getting your business listed in local directories will help your link building. Building up your one way links and letting the search engines know you are a serious local business is going to be very important moving forward.

Here are some great ones:

Looking to outsource professionals for quality SEO, Website building, or Social Media? Contact Omaha SEO Company team today to find out how we can help you.

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Why 2013 is the Year of Responsive Web Design?

28. January 2013 · Write a comment · Categories: Coding, Free Web Developers, Google Algorithm, Google Place Ranking, Google Ranking, Google SEO, HTML, Java Script, PHP, SEO, SEO Web Design, Site Ranking, Website Design

January 2013 by Omaha SEO Company,

Responsive Web Design (RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience, easy reading and navigation with minimum resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to smart phones).

The use of mobile devices has been surging within the past 5 years and according to Pew Research, half of all U.S adults now have a mobile connection to the web through either a smart phone or tablet.

Companies are now adapting by developing native apps for each mobile platform (i.e Android, Blackberry, iOS) in hopes of maintaining maximum user retention. However, developing these apps is extremely costly and takes away valuable resources that an organization may need to apply elsewhere. Since most businesses are not adapting to various screen sizes with their websites, visitors are turning to other alternatives due to the lack of a good first impression.

Psychology tells us that the first impression is vital for any relationship where the first 7 seconds determines an everlasting idea about someone or something. However, the internet has drastically reduced this crucial time since it requires a different set of parameters to impress potential visitors. For an online visitor to form a positive impression of your brand, the website must capture a user’s attention, has easy navigation and load within 4 seconds. Because of this, adjusting your website to fit optimally to the many screen sizes available in the market is critical for any business.

An efficient and effective way of adapting to the mobile screen is through Responsive Web Design.

SO WHAT IS RESPONSIVE WEB DESIGN EXACTLY?As the name implies, Responsive Web Design (RWD) is simply a style of web design/development in which a site’s content responds to the device or environment on which it is being viewed and rendered. According to, or as defined is “an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)”.

A responsive website is device independent, because the layout (structure) of the website is based on a flexible, fluid grid and will adapt to the ever-changing landscape of future devices by using CSS3 media queries. Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser. The fluid grid concept calls for page element sizing to be in relative unites like percentages or Ems, rather than absolute units like pixels or points. Flexible images are also sized in relative units, so it can prevent them from displaying outside their containing element.

It’s important to stress also that RWD is still only in its infancy and continues to evolve on a daily basis. It may not be a one-stop solution to all your problems, but it is however an approach that you should be seriously considering as this web ship steams ahead at full speed…

Looking to outsource professionals for quality SEO, Website building, or Social Media? Contact Omaha SEO Company team today to find out how we can help you.

SEO 2013: 4 Simple Factors that will Play a Major Role:

2011 and 2012 had been a busy year for SEOs. Major updates such as Google Panda and Penguin changed best practices and how people do SEO. From all the changes we see in 2011 and 2012, the 4 following factors will definitely be the game changer in 2013.

1. CONTENT MARKETING Content Marketing is the next big thing. People usually use it to build backlinks and provide informative content to visitors or used to build thought leadership. However, in order to achieve this, the trick is to provide quality contents. Quality contents is what attracts the reader to continue reading, share and revisit your website in the future. In 2013, I believe Marketers will focus on creating more quality content for user and search engines.

2. SOCIAL SIGNALS People share contents they find interesting or informative on Social Media platforms all the time. Matt Cutts, from Google, also admitted Google uses Social Signals from Facebook and Twitter to determine an author’s authority and the backlink from Social Media for SEO. Please note that Matt Cutts announced this in December 2010 and we can see that the use of Social Media is increasing. We can assume that in 2013, social signals will play a bigger role.

3. AUTHOR RANK While on the topic of using Social Media to determine an author’s authority and reputation, Author Rank’s role will also increase in 2013. Keep in mind that Author Rank is related to Google+ and Google wants to integrate Google+ will Search. Therefore, we can surely assume that Google will continue to find ways to integrate Google+ and Search. Furthermore, Author Rank tells Google how trust worthy an author is to determine whether the author’s articles can be useful to the searcher. Well, providing the best results to the searchers is what Google is trying to do.

4. VIDEOS AND GRAPHICS In 2012, we see that graphics and videos are getting more popular in generating traffic, views and shares. Videos and graphics are easier to digest and not as boring as reading long and boring articles like this one. In 2012, we see that content that’s includes videos are images get ranked higher than text-only contents. Furthermore, the increase use of Pinterest and images shared on Facebook and Instagram, in 2013, these will be major factors in determining a website’s ranking.

Looking to outsource professionals for quality SEO, Website building, or Social Media? Contact Omaha SEO Company team today to find out how we can help you.

How to get Google to recognize your new Website:

23. January 2013 · Write a comment · Categories: Google Algorithm, Google Ranking, Google SEO, Organic SEO, SEO, SEO Web Design, Site Ranking, Webmaster Tools

Whenever you create a new website or blog for your business, the first thing you probably want to happen is have people find it. And, of course, one of the ways you hope they will find it is through search. But typically, you have to wait around for the Googlebot to crawl your website and add it (or your newest content) to the Google index. So the question is: how do you ensure this happens as quickly as possible? Here are the basics of how website content is crawled and indexed, plus some great ways to get the Googlebot to your website or blog to index your content sooner rather than later. What is Googlebot, Crawling, and Indexing? Before we get started on some good tips to attract the Googlebot to your site, let’s start with what the Googlebot is, plus the difference between indexing and crawling.

- The Googlebot is simply the search bot software that Google sends out to collect information about documents on the web to add to Google’s searchable index.
- Crawling is the process where the Googlebot goes around from website to website, finding new and updated information to report back to Google. The Googlebot finds what to crawl using links.
- Indexing is the processing of the information gathered by the Googlebot from its crawling activities. Once documents are processed, they are added to Google’s searchable index if they are determined to be quality content. During indexing, the Googlebot processes the words on a page and where those words are located. Information such as title tags and ALT attributes are also analyzed during indexing.
So how does the Googlebot find new content on the web such as new websites, blogs, pages, etc.? It starts with web pages captured during previous crawl processes and adds in sitemap data provided by webmasters. As it browses web pages previously crawled, it will detect links upon those pages to add to the list of pages to be crawled. If you want more details, you can read about them in Webmaster Tools Help.

Hence, new content on the web is discovered through sitemaps and links. Now we’ll take a look at how to get sitemaps on your website and links to it that will help the Googlebot discover new websites, blogs, and content.

How to Get Your New Website or Blog DiscoveredSo how can you get your new website discovered by the Googlebot? Here are some great ways. The best part is that some of the following will help you get referral traffic to your new website too!
- Create a Sitemap – A sitemap is an XML document on your website’s server that basically lists each page on your website. It tells search engines when new pages have been added and how often to check back for changes on specific pages. For example, you might want a search engine to come back and check your homepage daily for new products, news items, and other new content. If your website is built on WordPress, you can install the Google XML Sitemaps plugin and have it automatically create and update your sitemap for you as well as submit it to search engines. You can also use tools such as the XML Sitemaps Generator.
- Submit Sitemap to Google Webmaster Tools – The first place you should take your sitemap for a new website is Google Webmaster Tools. If you don’t already have one, simply create a free Google Account, then sign up for Webmaster Tools. Add your new site to Webmaster Tools, then go to Optimization > Sitemaps and add the link to your website’s sitemap to Webmaster Tools to notify Google about it and the pages you have already published. For extra credit, create an account with Bing and submit your sitemap to them via their Webmaster Tools.
- Install Google Analytics – You’ll want to do this for tracking purposes regardless, but it certainly might give Google the heads up that a new website is on the horizon.
- Submit Website URL to Search Engines – Some people suggest that you don’t do this simply because there are many other ways to get a search engine’s crawler to your website. But it only takes a moment, and it certainly doesn’t hurt things. So submit your website URL to Google by signing into your Google Account and going to the Submit URL option in Webmaster Tools. For extra credit,submit your site to Bing. You can use the anonymous tool to submit URL’s below the Webmaster Tools Sign In – this will also submit it to Yahoo.
- Create or Update Social Profiles – As mentioned previously, crawlers get to your site via links. One way to get some quick links is by creating social networking profiles for your new website or adding a link to your new website to pre-existing profiles. This includes Twitter profiles, Facebook pages, Google+ profiles or pages, LinkedIn profiles or company pages, Pinterest profiles, and YouTube channels.
- Share Your New Website Link – Once you have added your new website link to a new or pre-existing social profile, share it in a status update on those networks. While these links are nofollow, they will still alert search engines that are tracking social signals. For Pinterest, pin an image from the website and for YouTube, create a video introducing your new website and include a link to it in the video’s description.
- Bookmark It – Use quality social bookmarking sites like Delicious and StumbleUpon.
- Create Offsite Content – Again, to help in the link building process, get some more links to your new website by creating offsite content such as submitting guest posts to blogs in your niche, articles to quality article directories, and press releases to services that offer SEO optimization and distribution. Please note this is about quality content from quality sites – you don’t want spammy content from spammy sites because that just tells Google that your website is spammy.
How to Get Your New Blog DiscoveredSo what if your new website is a blog? Then in additional to all of the above options, you can also do the following to help get it found by Google.
- Setup Your RSS with Feedburner – Feedburner is Google’s own RSS management tool. Sign up or in to your Google account and submit your feed with Feedburner by copying your blog’s URL or RSS feed URL into the “Burn a feed” field. In addition to your sitemap, this will also notify Google of your new blog and each time that your blog is updated with a new post.
- Submit to Blog Directories – TopRank has a huge list of sites you can submit your RSS feed and blog to. This will help you build even more incoming links. If you aren’t ready to do them all, at least start with Technorati as it is one of the top blog directories. Once you have a good amount of content, also try Alltop.
The ResultsOnce your website or blog is indexed, you’ll start to see more traffic from Google search. Plus, getting your new content discovered will happen faster if you have set up sitemaps or have a RSS feed. The best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates, especially on Google+.

Also remember that blog content is generally crawled and indexed much faster than regular pages on a static website, so consider having a blog that supports your website. For example, if you have a new product page, write a blog post about it and link to the product page in your blog post. This will help the product page get found much faster by the Googlebot!

Looking to outsource professionals for quality SEO, Website building, or Social Media? Contact Omaha SEO Company team today to find out how we can help you.

Google Algorithm Changes 2012

25. April 2012 · Write a comment · Categories: Google Algorithm · Tags: Google Ranking, Google SEO, SEO, www.omahaseocompany.com

2012 Updates

Parked Domain Bug – April 17, 2012

After a number of webmasters reported ranking shuffles, Google confirmed that a data error had caused some domains to be mistakenly treated as parked domains (and thereby devalued). This was not an intentional algorithm change.

Updated: Google Update April 2012? Over SEO Penalty? (SER)

Dropped In Rankings? Google’s Mistake Over Parked Domains Might Be To Blame (SEL)

March 50-Pack – April 3, 2012

Google posted another batch of update highlights, covering 50 changes in March. These included confirmation of Panda 3.4, changes to anchor-text “scoring”, updates to image search, and changes to how queries with local intent are interpreted.

Search quality highlights: 50 changes for March (Google)

Google’s March Updates: Anchor Text, Image Search, Navigational Search & More (SEL)

Panda 3.4 – March 23, 2012

Google announced another Panda update, this time via Twitter as the update was rolling out. Their public statements estimated that Panda 3.4 impacted about 1.6% of search results.

Google Says Panda 3.4 Is ‘Rolling Out Now’ (SEL)

Search Quality Video – March 12, 2012

This wasn’t an algorithm update, but Google published a rare peek into a search quality meeting. For anyone interested in the algorithm, the video provides a lot of context to both Google’s process and their priorities. It’s also a chance to see Amit Singhal in action.

Video! The search quality meeting, uncut (Google)

Panda 3.3 – February 27, 2012

Google rolled out another post-”flux” Panda update, which appeared to be relatively minor. This came just 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.

Google Confirms Panda 3.3 Update (SEL)

Confirmed: Google Panda 3.3 (SER)

February 40-Pack (2) – February 27, 2012

Google published a second set of “search quality highlights” at the end of the month, claiming more than 40 changes in February. Notable changes included multiple image-search updates, multiple freshness updates (including phasing out 2 old bits of the algorithm), and a Panda update.

Search quality highlights: 40 changes for February (Google)

Venice – February 27, 2012

As part of their monthly update, Google mentioned code-name “Venice”. This local update appeared to more aggressively localize organic results and more tightly integrate local search data. The exact roll-out date was unclear.

Understand and Rock the Google Venice Update (SEOmoz)

Google Venice Update – New Ranking Opportunities for Local SEO (Catalyst eMarketing)

February 17-Pack – February 3, 2012

Google released another round of “search quality highlights” (17 in all). Many related to speed, freshness, and spell-checking, but one major announcement was tighter integration of Panda into the main search index.

17 search quality highlights: January (Google)

Google’s January Search Update: Panda In The Pipelines, Fresher Results, Date Detection & More (SEL)

Ads Above The Fold – January 19, 2012

Google updated their page layout algorithms to devalue sites with too much ad-space above the “fold”. It was previously suspected that a similar factor was in play in Panda. The update had no official name, although it was referenced as “Top Heavy” by some SEOs.

Page layout algorithm improvement (Google)

Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s “Page Layout” Algorithm (SEL)

Panda 3.2 – January 18, 2012

Google confirmed a Panda data update, although suggested that the algorithm hadn’t changed. It was unclear how this fit into the “Panda Flux” scheme of more frequent data updates.

Confirmed: Google Panda 3.2 Update (SEW)

Google Panda 3.2 Update Confirmed (SEL)

Search + Your World – January 10, 2012

Google announced a radical shift in personalization – aggressively pushing Google+ social data and user profiles into SERPs. Google also added a new, prominent toggle button to shut off personalization.

Search, plus Your World (Google)

Real-Life Examples Of How Google’s “Search Plus” Pushes Google+ Over Relevancy (SEL)

January 30-Pack – January 5, 2012

Google announced 30 changes over the previous month, including image search landing-page quality detection, more relevant site-links, more rich snippets, and related-query improvements. The line between an “algo update” and a “feature” got a bit more blurred.

30 search quality highlights – with codenames! (Google)

Google Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates (SEL)

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Up Coming Google Changes in Detail:

1. Penguin Updates

2. Advertorials

3. Spammy Queries

4. Going Upstream

5. Sophisticated Link Analysis

6. Improvements On Hacked Sites

7. Authority Boost

8. Panda Sympathy

9. Domain Clusters In SERPs

10. Improved Webmaster Communication

10 SEO Changes at Google in the next few months:

How to Guide for Local SEO?

Why 2013 is the Year of Responsive Web Design?

SEO 2013: 4 Simple Factors that will Play a Major Role:

How to get Google to recognize your new Website:

Google Algorithm Changes 2012

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