30 SEO Terms Every Non-SEO Should Know

30 SEO Terms Every Non-SEO Should Know

 

SEO, like most Internet marketing specialties, has a language all its own. The definitions below will give business leaders a better understanding of the very important ideas behind key SEO terms, and help them evaluate SEO agencies and campaigns more confidently.

1. 301 Redirect. A 301 redirect is Google’s preferred method of automatically taking visitors to an old URL or (sometimes) a URL with duplicate content to the current, correct page. SEO impact: Points Google to the content you want it to see.

2. ALT Tag. An ALT tag is a bit of HTML code that causes a text description of an image to display when the image itself does not display on the screen. SEO impact: Google bots read ALT tags, giving your images better organic visibility when they are optimized

3. Anchor Text.  Anchor text is the text you click on in a hyperlink. SEO impact: Google looks for natural link text; e.g., text that varies from keywords to the URL to the company name to simply “click here”, etc. Over optimizing anchor text with keywords can negatively affect organic visibility.

4. Authority. “Authority” describes how highly Google regards your website (domain authority) or a particular Web page (page authority). Following White Hat SEO practices has a cumulative effect of increasing domain authority and page authority.

5. Black Hat SEO. Aggressive SEO practices designed to manipulate organic rankings for short-term results are referred to as Black Hat. SEO impact: Using Black Hat techniques can result in severe penalties and should be avoided at all cost.

6. Canonical URL. When a website(s) has active pages with duplicate content, or multiple URLS for the same page (e.g., SampleURL.com and sampleurl.com) a canonical URL tells Google which page is the main source of the content. SEO impact: Canonical URLs ensure Google points users to the version of a Web page you want them to see.

7. Content Marketing. Content marketing is an Internet marketing technique where content is used to drive leads and improve branding. SEO impact: Creating high quality on-site and off-site content produces significant SEO impact: Creates natural inbound links and improves domain and page authority.

8. Conversion. When a user clicks on an organic link in a search engine, or phones a company using information from an organic link, they are SEO conversions. SEO impact: Conversions are a useful metric for evaluating SEO performance. However – all conversions are not sales leads, so it is extremely important to validate sales leads as part of SEO execution and evaluation.

9. Directory. Directories are websites that display lists of recommended or endorsed websites, usually within a particular niche. SEO impact: Having a directory listing with a link can be very good or very bad for SEO, depending on the authority of the directory website in question.

10. Google Analytics. Google Analytics is a free service that provides highly detailed information and statistics about website performance. SEO impact: Google Analytics provides essential information for SEO, including sources of referred traffic (e.g., traffic sent from Google organic search to the website), and traffic and user behavior on individual website pages.

11. Google Webmaster Tools. Google Webmaster Tools is a free service that allows webmasters to identify and correct website issues that impede SEO performance. SEO impact: Webmaster Tools is invaluable for on-site optimization.

12. Internal Link. Internal links are hyperlinks that link to other pages within a website. SEO impact: A website’s internal linking system, if well constructed, helps Google determine the relative importance of website pages and thus improves search visibility.

13. Keyword Research. Keyword research is the process of systematically reviewing search terms used in organic search and evaluating their potential effectiveness for SEO campaigns. SEO impact: All SEO campaigns must start with detailed keyword research, since an SEO campaign is only as good as the search terms its online content is built around.

14. Keywords. Keywords are the words and phrases search engine users input on Google, Bing and other search engines. SEO impact: Strategically valuable keywords are ones used by people looking for a company’s products and services, but don’t know who the company is or are not aware it sells those particular things.

15. Landing Page. In SEO, a landing page (or entry page) is a website page that search engine users come to after clicking on an organic link. SEO impact: Creating persuasive, informative landing pages for strategically important keywords greatly improves lead generation.

16. Link Acquisition. Link acquisition, also referred to as link building or link development, is the SEO process of acquiring high authority, relevant backlinks to a client website. SEO impact: Link acquisition must be undertaken carefully by firms intimately familiar with best practices — Black Hat techniques can be interpreted as manipulative by Google and do much more harm than good.

17. Link Profile. A website’s link profile is the totality of inbound links pointing to that website. SEO impact: A strong link profile, which is diverse and driven by other websites that desire to link to the website based on the quality and usefulness of its content, has a huge positive impact on SEO performance.

18. Link Reclamation. Link reclamation is the SEO process of identifying poor quality links to a website, and then taking steps to eliminate or improve them. SEO impact: Over time, a website builds up links from websites that have fallen into disfavor with Google or are otherwise undesirable. Cleaning them up improves a website’s link profile and SEO performance.

19. Long Tail Keywords. Long tail keywords are keyword phrases that are highly detailed, often having relatively low search volume but also a very high likelihood of producing conversions, such as “buy 100% organic sunscreen in orlando”. SEO impact: Companies that focus only on high volume keywords rather than including longtail keywords miss significant opportunities to generate sales leads.

20. Meta Description. A Meta description is a snippet of HTML text associated with a Web page that sometimes displays under a link in organic search results. SEO impact: A persuasive Meta description encourages users to a click on a link, thus improving conversions and lead generation.

21. Meta Title. The Meta title of a Web page is HTML code that describes the content of a page. Meta title tags should always be unique, accurate and include important keywords. SEO impact: Well-written Meta titles have great importance in communicating what a page is about to Google. They are probably the most important thing to get right on a website.

22. Off-site Optimization. Off-site optimization is SEO work undertaken away from the website to improve organic search visibility. Tasks include off-site content marketing and directory listing/renewal. SEO impact: To be successful, all SEO campaigns should have a robust off-site component.

23. On-site Optimization. On-site optimization is SEO work undertaken within the website to improve organic search visibility. Tasks include reviewing Google Webmaster Tools to correct errors and adding strategic website content. SEO impact: To be successful, all SEO campaigns should have a robust on-site component.

24. Ranking Factor. A ranking factor is something known to be part of the Google Algorithm for the ranking of website content, such as Meta titles. Some factors, such as social media mentions, are not definitive ranking factors, but are instead only correlated to high organic search visibility. SEO impact: A competent SEO company understands the nuances of the many ranking factors and takes them into account for all campaign activity.

25. Robots.txt. Robots.txt is a “behind-the-scenes” file on a website that tells Google “robots” / “bots”  / “crawlers” (see spider) to ignore certain content or provides other instructions to them about how to read and interpret the website. SEO impact: Proper use of robots.txt makes it easier for Google to understand and thus give higher visibility to strategically important website pages.

26. Search Algorithm. A search algorithm is a complex “recipe” for evaluating the organic search engine significance of website pages relative to the keywords search engine users input when conducting a search. The most important of these is the Google Algorithm, as Google continues to be the dominant, most widely used search engine. SEO impact: Google’s algorithm changes continually. A competent SEO company keeps pace with algorithm updates, so as not to use outdated techniques that result in neutral or even negative results.

27. SERP. SERP stands for search engine results page. It is the page of links search engine users see after inputting keywords for a search. SEO impact: Today, SERPs are highly customized. Universal search, personalized search and other factors have resulted in SERPS with various types of results on the page, obscuring the meaning of “rankings.” Competent SEO companies thus focus on overall visibility rather than pursue hard to calculate and relatively unimportant ranking numbers.

28. Sitemap. A sitemap is a list of Web pages on a website. For SEO, Google recommends specific sitemap attributes to enable it to better understand and rank a website. SEO impact: A properly structured sitemap has a large role in improving search engine visibility, especially for websites with many pages.

29. Spider. A “spider” is a search engine robot that visits and analyzes a website. Google spiders. SEO impact: Well-optimized websites enable spiders to quickly and correctly interpret its content and thus improve organic search visibility.

30. White Hat SEO. White Hat SEO practices follow Google guidelines and other established best practices. SEO impact: Using White Hat SEO techniques is the best way to obtain results for SEO campaigns in the long term.

SEO is an foundational part of most Internet marketing strategies. Executives don’t have to be subject matter experts, but the better they understand the principles behind SEO, the better able they are to keep their programs on track.

 

There are over 200 factors that influence how your site will appear in the organic search results. Some of them have a small influence while others play a major role in the ranking process. Today we are going to talk about 5 factors that can make a significant difference in how you well your website performs in Google.

1. User Experience

You have undoubtedly heard that user experience is an important factor; but how is user experience measured by Google for the purpose of ranking your site?
– Click thru rates
– Time on Page
– Bounce Rate
– Return Visits

2. Social Signals

Last week I mentioned that social signals could no longer be ignored and that they have a meaningful and lasting impact on rankings. Not all signals are weighted equally but a focus on getting more of the following signals will translate into more search traffic and higher rankings.

– Facebook Shares
– Facebook Likes
– Tweets (even more impactful is tweets come from authority account)
– Google +1s
– Video Embeds/Syndication
– Social Bookmarks / References

3. Brand Searches

For a long time in SEO there has been a struggle to separate fake websites from actual businesses. One solution for doing this is to consider the number of branded searches that occur for a website. If people are searching for several variations of your brand name, you are much more likely to be a legitimate company. Promoting your website offline at networking events, on print materials, and giving presentations is a good way to increase branded searches.

4. Content Quantity and Quality

As illustrated in the case study by Quicksprout the length of content corresponds directly with the average ranking.

If you think about factor #1 which was user experience, you can see that longer content can positively influence time on page, return visits, and reduce bounce rates. Combine that with the fact that longer content is more likely to attract links and it clear why it leads to better rankings in many cases. Remember though, if you write a long piece of content that is not useful, you are just wasting your time.

5. Links

Regardless of what you hear, links are still extremely important if you want your site to rank well. The type of links you need have changed and the methods that work well for building links have also changed. If you plan to do link building in 2015 take a moment to stop and think about how natural links are formed.

– Social shares put content in front of interested bloggers
– People link to an updated piece of content of one better than an existing piece they link to
– Your email list receives notice of new content and share/link to it

HOW WILL YOU MARKET YOUR WEBSITE IN 2015?

– SEO?
– Social Media?
– Blogging?
– PPC?

Even for businesses whose service area is limited to a small geographic region, search engine optimization is still an effective method of driving targeted traffic to their websites.

In fact, there are several easy-to-follow tips that all local businesses – whether service providers, information publishers or e-commerce merchants – can use to improve their local SEO rankings and land more customers.

1. GET OUT OF THE OFFICE AND NETWORK.

This cannot be stressed enough, business owners and those they employ need to get out in their communities and network with other business owners, contribute to community events, and share their expertise with their local community. Not only can this land a company some new clients directly, but they are also able to get links from several local and authority sites simply by having participated in local events. The best thing about those links, competitors cannot come along a few days later and copy them.

2. START ASKING FOR LINKS AND CITATIONS.

If a company never asked clients to take action with its product or service, many of them would not have made a purchase – the same is true when it comes to SEO link building. If a marketer or SEO professional does not ask people to link out to their site many of them are not going to do so. To start, ask suppliers and professional contacts who have related but not competing websites. Like networking, this can be a great way to get links that competitors cannot easily replicate.

3. CONTINUE ASKING.

Getting started can be the hardest part so while a marketers is already asking people if they would link to his or her website, why not ask customers to leave a review? Just like with sales, the best way to get more reviews is by asking. So, pick up the phone, fire up the email and start asking for reviews.

4. DON’T BE AFRAID OF PRESS COVERAGE

No, I am not talking about writing a generic press release and submitting it to a handful of free distribution sites. I am talking about calling local T.V. stations, newspapers, and other local new sources and finding out how to be involved. Many local new sources have a small business focused show or column that they accept guests for. Business owners can pitch them on what they could offer to their audience. The combination of publicity and natural links that will be created will provide a solid local boost.

5. SET UP FREE GOOGLE LISTING

This should be a no-brainer but I see a lot of businesses that have not set up their free listings on Google. Those who are guilty should click here to set up their page (and be sure to fill out the information completely). They should also upload actual images of their businesses. No excuses, make it happen today!

6. BUILD LOCAL CITATIONS

While many are aware of some of the sites that offer free listings and citations, they may not know that there are literally thousands of places to get a citation from. The Local Citation Finder from Whitespark is a great way to find out what citations competitors have and quickly build a target list of citations for a site.

(If you happen to have a copy of Scrapebox lying around, you can use it to find local citations opportunities as well. You can find a tutorial for that in a previous post I wrote for Website Magazine.)

7. ADD A BLOG AND UPDATE IT REGULARLY.

As most have heard a million times before, websites with blogs get more traffic and generate more leads. Think about it like this, if an Internet professional writes one new blog post per day and every post only got five website visitors, he or she is going to get 150 new eyeballs on the website within the first month – but chances are that more than five people will click a post if it’s promoted.

8. PROMOTE CONTENT EVERYWHERE!

Some people advise to be selective in where one promotes their content. They are absolutely wrong. LinkedIn is one of my favorite examples of this, as I have read several times that site owners should not broadcast a new post across all the groups they are a member of… WRONG! Why wouldn’t someone who has joined groups that are industry/niche focused and have created a valuable piece of content for their industry want to share it in all 50 groups? Repeat the process on related forums, through blog comments, and everywhere else ideal clients or industry influencers are likely to be.

local-seo-keyword-research

Local SEO is quickly becoming the way people search. For the past couple of years, Google has been showing local results for many non-localized keywords. In addition, many local searches are being done on mobile devices by people looking to make a purchase in the near future.

Moz released data showing that about 7 billion localized searches are performed each month, and I wouldn’t want to miss out on that massive opportunity for customer acquisition. It’s safe to assume, you don’t either.

Below we are going to look at 21 local SEO mistakes you didn’t know you were making.

1. NOT CREATING GOOGLE, BING AND YAHOO LISTINGS FOR EACH LOCATION.

The most common thing I see is people entering a broad service area into a single local listing. If you have a company with locations in St Louis Mo, O’Fallon, IL, and Fairview Heights, IL (these towns are neighbors) then you should have a listing specific to each location. It is more work, but it works more for you in return.

2. NOT ACTIVELY SEEKING REVIEWS FROM CLIENTS

Countless case studies have proven a relationship between the number of reviews and higher rankings. Just as you would run a promotion to gain likes on Facebook or followers on Twitter, you need to find ways to get reviews for your business. Clients can leave reviews on your Google+ pages and in several other local listings. You could offer a discount or special offer in return for an honest review. Most of the time simply asking will get you reviews so don’t be afraid to ask.

3. CHOOSING POOR KEYWORDS

Even if you nail every other aspect of your local marketing strategy, choosing the wrong keywords will set you up for failure. When you select your terms you need to find a perfect balance of traffic, intent and competition level. Long tail keywords are a good place to start your search.

4. FORGETTING COMPETITIVE ANALYSIS

This should begin when you are looking for keywords and continue as your site improves in the rankings. Carefully studying what the top 5-10 competitors in your niche are doing will allow you to see what works, what common keywords are being targeted, and what types of backlinks are needed to rank for each term. Before you do anything, look at your competitors!

5. STUFFING KEYWORDS WHERE THEY DON’T FIT NATURALLY

Traditional wisdom suggests that including your keyword in the title, URL, subheadings and throughout content is how to optimize for a keyword. This is true, but not to the extent that you should stuff terms where they do not fit. If you have to leave the keyword out of all subheadings to make the content effective and readable, just do it. The numerous benefits you will receive from have high-quality content will outweigh the benefit of stuffing a keyword. In case you didn’t know, you should keep your keyword density below 2 percent.

6. NOT ADDING FRESH CONTENT

We live in a content-driven world and not producing quality content is a great way to never rank for anything. I love SEO, but even I admit that content is crucial to the equation. Creating fresh content is so important because every page you create is another opportunity to earn inbound links and improve your rankings while gaining notoriety and exposure within your niche.

7. NOT MENTIONING LOCATION SPECIFIC TERMS IN CONTENT

Above I mentioned how you should not stuff keywords in your content or place them where they do not belong. On the opposite end of the spectrum, you should make sure you have your keywords somewhere on your page. Preferably in the content, Meta description and the page title (at a minimum). Just like walking the high wire, balance is a must in organic and local SEO.

8. NOT INCLUDING LOCATION DATA IN IMAGES

Images are a great way to add extra relevancy to your pages. Most pages have at least one image. When you are adding the image, make sure to create a relevant file name and alt text to include with the image. I add the target keyword plus that target location in the file name and alt text.

9. FORGETTING ABOUT HYPER-LOCAL DIRECTORIES

You have to remember that the key to ranking number one is to do everything your competitor has and more. Hyper-local directories are ones that cover a city or even a single zip code within a larger city. These citation opportunities are often overlooked but can provide an advantage over the competition with only standard local citations.

10. PROVIDING INCONSISTENT NAP DATA

If you use “St.” on one page and “Street” on another directory; does it make a difference? Yes, but it will likely be a small one. On the other hand, using different phone numbers across a number of major listings can have a major impact on how you rank. It has also been shown that having an address on your website that differs from the majority of your citations has a negative impact. To avoid this, create a template with your address and add it identically to every citation site, local blog and anywhere else that will take it.

11. OVERLOOKING SITE SPEED

Here is a great infographic from Kissmetrics that details the impact of site speed. As you will see below, site speed matters and should not be taken lightly.

loadingtime-infographic

 

12. FAILING TO OPTIMIZE NAVIGATION

People expect your website to be easily navigated and search engines reward it. If you do not have a clear hierarchy on your website; how will Google know what is most important on your site? If users can’t find out what services you offer, they are going to leave and look elsewhere. This is going to increase your bounce rate, lower conversions, and let Google know your site is not the best result when people quickly return to the search results and visit another site.

13. DITCHING TRADITION LINK BUILDING

Inbound links were found to be the fourth most important factor in local rankings in a 2013 study published on Moz. Inbound links will help you drive your domain authority higher and will help you rank for keyword variations as well.

14. NOT TRACKING SITE TRAFFIC AND FLOW WITH ANALYTICS

Contrary to the article title, you probably know you’re not tracking your website. The real question here is; why not? Google Analytics is free and very detailed. Head over to the site and set up your account. Install the tracking code on your site and voila, you are now tracking your site. Learning how to read the data can be a bit more complex though; this Google analytics guide should help.

15. NOT INCLUDING CONTACT INFORMATION ON ALL PAGES

Many websites only have contact information on the contact page. If you want people to call or message you, make it easy for them. Including your local address and phone number on each page of your site will help with lead generation and provide better local rankings. Remember to have your NAP data appear the same as it does in local directories and citations.

16. NOT BEING MOBILE READY

Holy cow! This is 2014 and there is no reason to not be mobile ready. Over 50 percent of searches are done from mobile devices. If your site is not compatible, you can kiss traffic and rankings goodbye. If you are on a tight budget, you can switch to a CMS like WordPress and make use of a cheap mobile-ready template.

17. NEGLECTING SOCIAL MEDIA

This one is probably the most heavily debated topics in SEO at the moment. Some SEOs say social media does not have a major influence on SEO and others believe it is indispensable. I believe that getting social shares (please share this post by the way!) is beneficial on many levels. Aside from direct impact of social shares, you are also able to get your content in front of more people who may want to link to it. Even if you do not have social profiles for your business, you need to include social sharing buttons.

18. NOT USING VIDEOS FOR LOCAL SEO

There are several search terms that trigger videos above fold. Simply upload your video to YouTube and include your keyword in the title. Build some links to the video page and voila, express ticket to the front page of Google. You may also get traffic from YouTube directly since it is the second largest search engine. Here is an example of videos appearing for localized terms that did not trigger local results.

19. NOT BEING CONSISTENT

Most of us are guilty of this from time to time. When you build a following they will expect great content from you on a regular basis. They begin to anticipate your posting schedules and check back expecting new content. After enough visits with nothing new to read they are going to stop coming. Whether you are going to post once a week or twice a day, consistency is the key to successful blogging.

20. GIVING UP TOO SOON

I just recently spoke with a client who told me he had worked with another company who promised him top rankings in fewer than 90 days. While some terms can be ranked that quickly, her target keywords needed more like 9-12 months to rank. When you are trying to improve your own rankings or even if you are working with a reputable company, SEO takes time. Make sure you have a realistic understanding of how much time and money you will need to invest to rank for a keyword. Be wary of people offering fast results as well.

21. NEVER GETTING STARTED

In 2012, Google rocked the SEO world and put an end to strategies that had kept companies ranking for years. Since then, numerous updates have been rolled out increasing the complexity and expense of SEO. Many businesses have become gun shy and completely avoid doing any SEO work. If your website is not getting any organic traffic; what do you have to lose? Give SEO a try and it may or may not work out. If you do not try however you have a 100 percent chance of failure so why not go for broke?

 

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Being a newbie in the world of SEO (Search Engine Optimization) does not mean you have to be drowned in the complexity of the subject. A lot of beginners might seem to find it a little confusing to work on this when there are a lot of misinformation seen online, making it hard to tell which one will really work on their websites. But as perplexing SEO can be, there are fundamentals that are quite simple to understand and with the right SEO tools, even a newbie can never go wrong. There are several free SEO tools available online that beginners could use while still perfecting their expertise in search engine optimization. You might be surprised that these quality tools are given out by SEO professionals for free. Here are the lists of free SEO tools for newbies:

  1. Google Analytics – a service offered by none other than Google which provides in depth figures or statistics about conversions, contents, audience and traffic sources. The basic service is for free while a fee is required for the premium version. Even professionals in the field of SEO use this tool and it is the most extensively used website statistics service.
  2. Google Webmaster Tools – by the name itself, it is by far a useful tool for webmasters which allows users to monitor their website’s indexing status, sitemaps, keyword clicks and list of links for their website. This tool by Google helps you determine keywords to aim at with SEO campaigns.
  3. AdWords Keyword Tool – yet another useful tool from Google, this one is used primarily for creating search advertising to increase visibility among search engine results. It shows global and local monthly searches and lets you know of your competition. Filtering your results is easy by country, category, device and language.
  4. Open Site Explorer – if you want something that allows you to verify backlinks from a website then this is the right tool for you. No bothersome pop-ups, simple and it gives you list of webpages associating to your domain. Information can be filtered by Top Pages, Anchor Text and Linking Domains.
  5. SEO by Omaha SEO Company – this is an all in one downloadable SEO plugin solution that can be installed on a website. It helps optimize every webpage and helps your focus on improving the content of your website.
  6. PageRank Status – this is another great tool to find trustworthy link structure opportunities. A downloadable free browser extension to help see PageRank for webpage or website you visit and show how a website ranks on Google. Just click on the plugin to see site and page info, page speed and SEO stats.
  7. Bing Webmaster Tools – is more importantly similar with Google Webmaster Tools but of course it is used with Bing. Ranking as number three search engine, it is wise to use this tool to attract more people to visit your website. Although this tool has some features different from that of Google Webmaster, it still provides the equivalent purpose of giving you awareness for links, indexing and most importantly number of clicks.
  8. SEOQuake – another plug-in extension for both Google Chrome and Firefox. It aims to help webmasters deal with SEO and promotion of web sites. It is functional for evaluating the effectiveness and competitiveness of SEO efforts.

 

SEO

1.  Penguin Updates

The next generation Penguin update, Penguin 4 (AKA Penguin 2.0), which is expected to launch in the next few weeks, will go deeper and have more of an impact than the first version of that Penguin update. So expect that we will hear more of an outcry from the SEO community when this does launch.

2.  Advertorials

Earlier this year, Google went after some websites for using advertorials as a means to artificially inflate their link profile. Matt Cutts said Google will soon take a stronger stance against those using advertorials in a means that violates their webmaster guidelines.

3.  Spammy Queries

While queries that tend to be spammy in nature, such as [pay day loans] or some pornographic related queries, were somewhat less likely to be a target for Google’s search spam team – Matt Cutts said Google is more likely to look at this area in the near future. He made it sound like these requests are coming from outside of Google and thus Google wants to address those concerns with these types of queries.

4.  Going Upstream

Matt Cutts said they want to go more “upstream” to deter link spammers and the value of the links they are acquiring from the sources. This seems to imply to me that Google will go after more link networks, like they’ve done in the past.

5.  Sophisticated Link Analysis

Matt promises that Google is going to get even better at their link analysis. Google’s head of search spam explained that Google is in the early stages of this much more “sophisticated” link analysis software but when it is released, they will be much better at understanding links.

6.  Improvements On Hacked Sites

Google has done a lot of work with hacked sites and their index, specifically labeling the search results of potentially hacked sites, removing those sites and also warnings webmasters about the hack. Matt said Google is working on rolling out a new feature to better detect hacked sites in the upcoming months. Cutts also added they plan on improving webmaster communication in regards to hacked sites.

7.  Authority Boost

Google hopes to give sites that are an authority in a specific industry, community or space a ranking boost. So if you are an authority in the medical or travel spaces, Google hopes that related queries will return your site above less authoritative web sites.

8.  Panda Sympathy

While many sites have been impacted by the Google Panda update, Matt Cutts said that many of those impacted are borderline cases. Google is looking for ways to “soften” that impact by looking at other quality metrics to move those on the line to not be impacted by the Panda algorithm.

9.  Domain Clusters In SERPs

The number of clusters of the same domain name showing on the first page of Google’s search results should lessen this year. Google’s Matt Cutts said they want to make the search results on the first page even more diverse, but when you click to the second results page, you may be more likely to see clustered results from the same domain name. Google is constantly tweaking how many search results from the same domain name show up on a single page of search results.

10.  Improved Webmaster Communication

As always, Google is always saying they want to improve their communication with webmasters. Matt Cutts said to expect even more detailed examples within webmaster notifications received within Google Webmaster Tools.

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SEO

Google’s Matt Cutts did something he doesn’t often do – he pre-announced changes Google will be implementing to the ranking and indexing algorithms in the next few months. Specifically, he mentioned about ten changes coming to Google’s search results and algorithms over this summer – in the “next few months” he said.

Of course, Matt, Google’s head of search spam, adds a disclaimer that timelines and priorities may change between now and then – but this is what is scheduled currently.

  1. Major Penguin Update
  2. Advertorial Spam
  3. Spammy Queries Being Looked At
  4. Going Upstream At Link Spammers
  5. More Sophisticated Link Analysis
  6. Improvements On Hacked Sites
  7. Authority Boost In Algorithm
  8. Panda To Soften
  9. Domain Clusters In SERPs
  10. Improved Webmaster Communication

In a couple of days, I will go into detail what each change will mean and the changes that it brings.

Created by Omaha SEO Company also follow us on Facebook and Twitter.
If you’re looking for Snow Removal, Roofing, Siding or Gutters in the Omaha Area:  H&S Contracting Inc.
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lead_generation_websites

Are you craving fresh new leads? Lead generation is tricky business – you need the right ingredients and method for it to really be successful. Most marketers, about 9 out of 10, don’t believe their lead generation campaigns are effective, according to Hubspot research.

So if you’re hungry for a mouth-watering lead generation strategy that actually works, follow this recipe and let’s get started.

Ingredients:

  • Search Engine Optimization
  • Original Content
  • Social Networks
  • Calls to Action
  • Landing Pages that Convert

However long it takes to get that qualified lead. Patience is a virtue.

 Lots of leads for the lucky marketer (that’s you!).

STEP 1: Get found. Optimize your website for search engines based on relevant and attainable keywords. Go for the long tail keywords, which are a combination of several words (3-5) that are specifically targeted to your products and services and tend to rank more easily in search engines. And don’t stop at your website – optimize all of your landing pages, your blog, and your content as well.

STEP 2: Cook up premium, original content. In addition to short-form content like blogs and product information, you need to create in-depth, highly useful content pieces your target market would be willing to sacrifice their contact information for. Things like white papers, webinars, ebooks, demo videos and templates that give your users the information they seek will help you to capture those leads.

STEP 3: Mix in some social media. Social networking sites are a great way to funnel leads to your website. Select social media channels that are relevant to your business (don’t forget about blogs!) and use them to funnel users to your optimized website and killer content.

STEP 4: Add a sprinkle of CTA (Call to Action). A call to action is what gets your website visitor to take the next step and actually download your delicious content. A CTA can be a button, image or text link that asks the user to take action (“download this ebook today!”) and directs people to a landing page (discussed more in step 5). CTAs are what help you convert website visitors into qualified leads. They can be located practically anywhere on your website and should be on your blogs, social media pages and your content pieces.

STEP 5: Top it off with some landing pages. Now it’s time for the conversion. Your potential customers have found you, either through an organic Google search or on a social media channel, you’ve interested and enticed them with your incredible content, they’ve clicked on a call to action button and ta da! They arrive at a landing page, which should be specifically designed to 1) fulfill the call to action and 2) capture their information. You need a landing page for each CTA. The page should tell the user why they are there (to download an ebook, template, etc.) and include a form that asks for a name, email address, phone number, etc.
Once they’ve completed the form – BAM! You just got a lead. Bon Appétit!

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seo-racoon

1. Bing will grow slightly in the U.S., but will remain below 20% while Google will increase to more than 80%

According to comScore, Bing + Yahoo! constitute about 30% of the North American market, compared to 65% of Google. Personally I think these numbers are not real, and I trust more than those of Statcounter (which takes the data traffic from Web sites and not from a sample). According to Statcounter Google is about 82%, while Bing + Yahoo! are about 16%. And I think these numbers are very similar in a year.

The main reason, in my opinion, is not the only brand loyalty and inertia against Google, but in its superior performance on long-tail queries.

2. The free SEO Social Media will become a thing of the past

SEO and social media marketing are inherently intracciati already, but I think it will smudge the border in 2013 even more so, as it did between SEO and link building in 1999-2000. It’s not just that social factors are finding a niche in the ranking algorithms (Directly and indirectly), but also that the social is becoming the dominant method of sharing and discovery of Web users. The link graph will remain useful for years to come, but the share graph is eroding its ability to show something new, interesting, useful, relevant and high quality.

This trend could undermine the concept of SEO (although I believe that certain practices / tactics will remain strong), and will bring those of us who have used the name “SEO” to describe our profession for over a decade to migrate to something larger.

3. Google finally will take strong action against those who manipulate the links for spam

One of the main weaknesses of Google (and Bing) is to rely too heavily on links to determine the placement of content within the SERPs. Just recently, I accepted the proposal of a friend to give him some links from sites that Google should clearly identify how bad. We have seen incredible results in less than 24 hours – positioning within the first 5 results, maintained for several weeks. These things should not happen.

I believe that in 2013 the research team will launch Google algorithmic changes, acts to devalue links from low quality. The linkspam has created several embarrassments, and weakened the confidence that many are placing in Google. Just like Content farm were affected in 2011, I believe that spam links will be finalized in 2013.

4. Pinterest

The last 4 years have seen Facebook, Twitter, LinkedIn, Tumblr, Foursquare and more than 10 million users. In 2013, I think Pinterest will do the same. Pinterest is also the first social network where women are favored (which, in my opinion, is a great thing).
So do not be surprised if you see the next few months a lot of post, written by marketers, on how to make Pinterest to share content and find potential customers.

5. The use of advertisements in danger of being too aggressive a boomerang for Google

In the field of search advertising are crazy things happening. For example:

On my laptop (which has a resolution pretty awesome) I see only one organic result, while sponsored results, stars, reviews, rates and photos dominate the page.

The comparison to Google in the areas of credit / finance push organic results even lower, since they are set up to 3 additional advertising positions:

But perhaps the most aggressive banner of Google is that it automatically inserts the email address of the person (if logged) within the ad:

Cases are still rare, but it would not be surprised if they increased in the coming months. My prediction for 2013 is the beginning of a paid search blindness: The organic results still collect 80% of all clicks, but this percentage has fallen as Google has introduced the most aggressive advertising to meet the increasingly high expectations of earnings.

6. The keyword “(not provided)” exceeds 25% of searches on the Web

Despite the statements of Google, I think the hits from “(not provided)” will remain in double digits, and by the end of 2013 quarter of all searches will be performed by users logged in (which then will appear with keyword anonymous). Google is working hard to push Android, Google + Google Apps and Gmail, which will increase this percentage over time.

We can only hope that Google set aside this project, or at least make it a little ‘less’ evil’. But you probably will not.

7. Witness the birth of a serious program of certification

The search and need an inbound marketing program to help young talents to become mature professionals. Today SEMPO, Market Motive, Inbound Marketing University, College and several other search engine provide this kind of service, but none of them is an industry standard.

I predict that by the end of the year at least one of these subjects will have certified more than 5,000 people on LinkedIn (currently Market Motive leads the group, with about 1,700).

8. Google makes it very difficult to do SEO for those not using Google+

Google has recently entered in the SERPs “Brand pages” Google +, and followed her, and i +1. It introduced the rel = “author” to allow you to identify the author of a post. I think that in 2013 Google’s efforts are going in the direction of the results of binding to its organic systems login / verification. This will not only encourage / force the use of his social networks, but to tie together the social signals, ranking and visibility (and probably to better combat spam and manipulation).

Positive for marketers is tighter integration with the social platform, which will reward those who know how to successfully manage SEO and social media marketing. It also (hopefully) will be an advantage for those who use techniques White hat designed to build a brand, reducing the effectiveness of things like the exact match domains or links spammosi. On the negative side is that Google will succeed in this way to obtain data on everything we do online, making it even stronger than it is today. We just hope that it becomes even more good, although not usually happen when you have more power.

Looking to outsource professionals for quality SEO, Website building, or Social Media? Contact Omaha SEO Company team today to find out how we can help you.

Created by Omaha SEO Company also follow us on Facebook and Twitter.
If you’re looking for Snow Removal, Roofing, Siding or Gutters in the Omaha Area:  H&S Contracting Inc.
Looking to make quick cash in the Omaha area:  Quality Clinical Research
A Guide for Cheap Bars, Live Music, and Dining:  Omaha Nightout Guide

 

local-seo

February 2013 by Omaha SEO Company

Local search engine optimization (SEO for short) is crucial for web visibility.  Local SEO is not what it once was.  These days social media, pay per click advertising and content marketing all play a significant role in optimizing your local business.  With millions of pages of content and status updates occurring every single any and all businesses will have to think outside the box to stand out from the sea of chaos (there is a lot of chaos).

Here are some ways a local business can improve their SEO efforts in order to stand out as much as possible:

FREQUENT YOUR ADDRESS:

Just having a contact us page on your website is sometimes not enough these days.  Make sure your address is listed in your footer, a contact us page and sometimes even your sidebar if your primary focus is local foot traffic and business.  You want those search spiders to pick up that address as much as possible.

ONSITE SEO

This might seem so obvious but it is not for everyone.  Forgetting to optimize your site for your local search terms happens much more frequently than you would like to see.  Having robust optimized content, page titles and meta descriptions is just getting started.  If those components are not optimized well much of the rest of the site might not work how it is supposed to.

BLOG WRITING

Blog writing can be time consuming but is extremely important for website growth.  Your blog allows you to target long tail keywords that your website needs and it also gives your business a personality.  Depending on where your business is located your blog can help you target things like writing about local events, local individuals and other local citations that can directly benefit your local business.  For example if you are a small restaurant you can right about local farmers markets, food events and even other restaurants that generate search traffic so you can scoop up some of that visibility.

PAY PER CLICK ADVERTISING

We like to look at local SEO as being efficient with your marketing efforts and how you spread your digital voice.  With that said local PPC advertising can complement your organic SEO efforts very nicely.  If you rank for local search terms and all of a sudden you have a pay per click advertising ad in the same search result you have now occupied 2 important parking spaces which can be very important for visibility.

OFFSITE SEO

Getting your business listed in local directories will help your link building.  Building up your one way links and letting the search engines know you are a serious local business is going to be very important moving forward.

Here are some great ones:

Looking to outsource professionals for quality SEO, Website building, or Social Media? Contact Omaha SEO Company team today to find out how we can help you.

Created by Omaha SEO Company also follow us on Facebook and Twitter.
If you’re looking for Snow Removal, Roofing, Siding or Gutters in the Omaha Area: Blackshirt Contracting LLC or H&S Contracting Inc.
Looking to make quick cash in the Omaha area:  Quality Clinical Research
A Guide for Cheap Bars, Live Music, and Dining:  Omaha Nightout Guide